Email marketing, in 2021, is still the king of all marketing channels.
Although email marketing has an incredibly high ROI, such success is largely dependent on strategy. Without using email marketing best practices, you may find your email marketing efforts produce lack luster results.
When email marketing is done right, it can complement your other marketing efforts and help you contribute positively to the bottom line for your sales team.
In this handbook, we cover the 11 most important email marketing best practices for 2021.