If you understand the basics of email metrics and how to measure them, you’ll be leaps and bounds ahead of those who don’t utilise this strategy. You can learn about them by reading our article entitled ‘Email Marketing – Basic Metrics to Measure Your Success’. To drive your email marketing…
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A call to action (CTA) is a tried and tested marketing element and is considered almost crucial to marketers as it is the element that prompts a customer to take whatever action you want them to take. In the recent past, a call to action has usually been a button…
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When creating an email marketing campaign, most people determine the actions they want their email subscribers to take (such as making a purchase or clicking a link), as well as the goals you’ve achieved when they take said actions (such as attaining a certain number of site visits or increasing…
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Email is to sales what fertilizer is to plants; as fertilizer improves your chance of reaping a bountiful harvest, email marketing improves your chance of making sales. You might know that investment in marketing efforts is imperative for sales success, but you might not yet be aware how important and…
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Humans build trust by building relationships, and it’s no surprise that the same applies when it comes to building trust between brands, and their audience. In the noisy, busy world of email marketing, most of your target audience are inundated day in and day out with promotional email campaigns which…
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In 2019, email will still be king of the marketing channels. If anything, we expect to see businesses focus more on email marketing, and automating their email campaigns. 2019 will be all about hunkering down on email marketing automation, and perfecting your strategy so that it out competes and stands…
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