It may be the 21st century, but do not let the ease of social media technology hide the tried and true rule of marketing success. The best way for marketers to connect with prospective buyers and customers includes digital marketing, but still relies on face to face persuasion. Effective and…
Email marketing can be incredibly powerful, when it’s direct, timely, and relevant. The advance of technology has made direct, event-based marketing all that more accessible. Yet to many marketers, trigger-based email marketing remains an enigma. If you’re not using triggers in your email campaign flows, or if you’re not sure…
An online survey for your company may seem like a lot of work for little reward, but actually, there are many benefits to having one in place for your customers to complete. This is the simplest, most efficient way of receiving honest feedback and finding out what people really think…
Of all the tools in your bag of marketing tricks, email marketing is probably one of the most powerful. You want to get your email campaigns right in order to boost those open and conversion rates and ensure you’re not pushing people away. That’s where personalisation comes into play. But…
We’re excited to have launched our new website on 23 August 2017. Although our logo remains the same, you will see some branding adjustments reflected across our website, social media networks and promotional material.
Email marketing automation, sometimes know as behaviour-driven email, is a programme you plan involving a series of steps and campaigns that are triggered or executed based variables such as: dates, behaviours, interactions, and other triggers. When a specific triggering event occurs, your programme may send out emails to your customers and prospects…
When it comes to managing events, there are a wide range of tasks that require meticulous and careful attention. For obvious reasons, collecting payments from registrants is particularly important the the successful outcome of an event. We offer several flexible payment options to help you run paid event smoothly and without issue. Although…
“Wait, let me proofread that again!” “Oh, bugger, which mail group did I choose??” If you’re in email marketing and you publish regularly, you will be intimately familiar with these kinds of questions. No matter how many times you double check and proofread, hitting the ever-so-final send button can still be…
One of the most common questions we get over at the Support desk is, ‘My email looks fine in the preview. Why is it different in my inbox?’ As we take a look at the document, we often ask, ‘Are you using Outlook, by any chance?’ Despite their popularity, Microsoft’s Outlook 2007, 2010…
Welcome to the Swift Digital blog, folks! We’re looking forward to bringing you some interesting articles, best practice tips from our team of pros, neat Suite tricks, and stories from the Swift offices. The Swift team are a friendly bunch, and we’re excited to bring you guest posts from our…