Automation
Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations

Easy. Powerful. Flexible.

Marketing Automation

Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.

Harness the power of Campaign Builder

Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.

See Campaign Builder in action!

Marketing Automation, Creating a Campaign Journey | Duration: 4:46

Tools to help you automate your marketing tasks

Campaign Builder

Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.

Trigger Module

Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).

Event Automation

Automate event communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.

Triggers give complete control over user journeys

Behavioural Triggers

Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.

Date Triggers

Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.

Website Triggers

Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.

David

Email

43%

Events

13%

Surveys

5%

SMS

0%

Web

37%

Eva

Email

53%

Events

48%

Surveys

57%

SMS

38%

Web

51%

Francis

Email

77%

Events

64%

Surveys

68%

SMS

55%

Web

66%

Engagement Scoring

Contact scores to see who’s engaged and who’s not.

A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.

Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.

You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.

Learn more: Engagement Scoring

One Powerful Marketing Platform

A complete toolbox for your online marketing needs

Easily create and send email for any purpose.

Publish cutting-edge online surveys with ease.

Everything you need to run events online.

Send targeted SMS campaigns at a moment’s notice.

Build and publish landing pages on the fly.

Numerous integration solutions to fit your needs.

Multiple integration options

Salesforce
Microsoft Dynamics
Zapier
Swift API

Recent Marketing Automation Articles.

19 January 2019 in Marketing Automation

How to Reach the Hearts and Minds of Email Subscribers

We live in a world where email subscribers are losing interest fast. It takes a truly catching hook to reel them in and keep them engaged, but if you know how to fashion that hook, you’ll increase your read rate, decrease your unsubscribe rate and reach the hearts and minds…
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17 January 2019 in Marketing Automation

How to Market a Small Course Part 2

This is the follow-up to our previous article ‘How to Market a Small Course Part 1’ and it looks at the last few steps to set you on your journey towards successfully marketing your small course. If you’re offering free info, ensure it solves a problem If your incentive to…
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15 January 2019 in Marketing Automation

How to Market a Small Course Part 1

In part 1 of this 2-part series, we’ll look at the first couple of steps to set you on your journey towards successfully marketing your small course. The small course market is currently booming, but it’s highly competitive with many course creators struggling to generate revenue consistently. Wouldn’t it be…
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10 January 2019 in Marketing Automation

Scaling Your Current Marketing Automation

These days, marketing firms are under substantial pressure to perform on a dime in an ever-advancing and highly competitive industry. Marketing commerce is generally where the budget gets stretched super thin, and while the budgets don’t always grow, the clients' expectations certainly do. So, how do you do more without…
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8 January 2019 in Marketing Automation

The Good, Bad and Ugly of Marketing Automation

Marketing automation is hugely beneficial in so many ways. The software allows you to automatically execute mundane marketing actions (drip emails, social media posts and so much more), deliver timely and relevant content that’s personalised to your customers, helps you make the most of your CRM, creates consistency and gives…
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1 January 2019 in Marketing Automation

Blockchain and its Role in Marketing Automation

Blockchain — whether or not you believe in the underlying tech – is changing the face of the internet and the world for the better. This article will explain how and why, and explore the role Blockchain might play for marketing firms in the near future. In this time of…
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30 December 2018 in Marketing Automation

Marketing Automation Checklist For Your Business

Marketing automation solutions can deliver incredible results such as increased productivity, targeted engagement, sales and marketing alignment, and a better idea of what is and isn’t working for your business. To make the most out of marketing automation, it’s important to first identify your goals and objectives. By making a…
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27 December 2018 in Marketing Automation

The Research Behind Marketing Automation

Have you ever received an email that seems to be promoting every product from a retailer’s entire range? If you’re like most people, you probably had a quick look but ultimately deleted it and possibly unsubscribed. Do you know why you would likely feel overwhelmed by an email like that?…
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