Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations
Easy. Powerful. Flexible.
Marketing Automation
Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.
Harness the power of Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.
Tools to help you automate your marketing tasks
Campaign Builder
Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.
Trigger Module
Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).
Event Automation
Automate event marketing communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.
Triggers give complete control over user journeys
Behavioural Triggers
Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.
Date Triggers
Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.
Website Triggers
Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.
David
Eva
Francis
Engagement Scoring
Contact scores to see who’s engaged and who’s not.
A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.
Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.
You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.
One Powerful Marketing Platform
A complete toolbox for your online marketing needs
Easily create and send email for any purpose.
Publish cutting-edge online surveys with ease.
Everything you need to run events online.
Send targeted SMS campaigns at a moment’s notice.
Build and publish landing pages on the fly.
Numerous integration solutions to fit your needs.
Multiple integration options
Recent Marketing Automation Articles.
10 Internal Communications Best Practices That Will Keep Your Team Connected
8 | Minute Read Internal communication is what companies and organisations do to stay connected with their employees and is a way for departments to keep their teams up to date with their objectives and goals. With more of us working remotely than ever before - a trend that is…
Read More
How To Grow SME’s with Marketing Automation
6 | Minute ReadThe beauty of online marketing is that it can level the playing field - when it comes to reaching a wider audience - regardless of whether your business is big, or small. Small businesses face unique challenges, often relating to acquiring prospects, nurturing leads, and of course…
Read More
The Benefits of Marketing Automation & Social Media Integration [Free Cheat Sheet]
5 | Minute ReadAre you utilising your social media channels to the best of your ability? Having tens of thousands of followers on social media is great – but it won’t do anything for your business unless you have a clear plan about how you will communicate with those followers…
Read More
9 Tips On How To Write Successful Subject Lines
6 | Minute Read Emails are like books: we’re told not to judge them by their cover, but we do it anyway. Nailing the subject line can make or break an email marketing campaign. No matter how amazing the content of your email is, it simply won’t be seen if…
Read More
Why is My Unsubscribe Rate Growing In My Newsletter?
6 | Minute ReadAs an email marketer, there’s no worse feeling than witnessing an uptick in your unsubscription rate. Watching the unsubscribes flood in, it’s hard to not take it personally. The unfortunate truth is that yes, you do hold some of the blame. If your unsubscribe rate is above…
Read More
Use An Event Budget Template And Save On Your Event [Free Template]
5 | Minute Read The stats are in: holding events does wonders for marketing and sales. 73% of B2B marketers said holding live events (online and offline) was the best tactic for customer engagement, and many of them believe that events are the most effective marketing channel. But can you still…
Read More
What Is The Best Email Marketing Software In Australia?
5 | Minute Read The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an email marketing software can be an overwhelming and confusing experience. Add in…
Read More
What Is a Penetration Test and Do I Need One?
4 | Minute Read (Technical jargon broken down) Penetration (Pen) testing, also known as a pen test, is categorised as ethical hacking. A penetration test is a simulated cyber attack on your computer’s system and servers intended to check for exploitable vulnerabilities. The rate of cyber attacks is increasing year…
Read More
