Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations
Easy. Powerful. Flexible.
Marketing Automation
Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.
Harness the power of Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.
Tools to help you automate your marketing tasks
Campaign Builder
Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.
Trigger Module
Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).
Event Automation
Automate event communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.
Triggers give complete control over user journeys
Behavioural Triggers
Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.
Date Triggers
Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.
Website Triggers
Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.
David
Eva
Francis
Engagement Scoring
Contact scores to see who’s engaged and who’s not.
A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.
Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.
You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.
One Powerful Marketing Platform
A complete toolbox for your online marketing needs
Easily create and send email for any purpose.
Publish cutting-edge online surveys with ease.
Everything you need to run events online.
Send targeted SMS campaigns at a moment’s notice.
Build and publish landing pages on the fly.
Numerous integration solutions to fit your needs.
Multiple integration options
Recent Marketing Automation Articles.
5 Ways to Deliver Relevance with Email Automation
Delivering relevance is the top priority on every smart email marketers’ list in 2019. With the average office worker receiving upwards of 121 emails a day, generalized promo content is no longer grabbing the attention brands need to deliver results. Traditionally, email campaigns have been carried out in a ‘batch…
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Why Financial Companies Should Bank on Marketing Automation
There’s no doubt that marketing automation is now considered an essential aspect of any online marketing endeavour for both small and large businesses, but there has been a rather perplexingly slow uptake by some larger organisations and companies, such as retail banking and financial services. Lately however, there has been…
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How to Truly Communicate and Connect to an Overcrowded Audience
Having too many subscribers is a good problem to have when you’re an email marketer. Bigger audiences naturally leads to bigger engagement and conversion statistics. But, marketing to an overcrowded audience can also lead to high disengagement rates overall - especially if you’re simply blasting irrelevant campaigns to your entire…
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The Art & Science of a Customers Email Journey
Every relationship is a journey, one marked by interactions, communication, and satisfying milestones. Customer and brand relationships are no different. Your customer’s experience with your brand can make or break your relationship with them, and if you forgo strategizing and planning your customer journeys, then you may well lose plenty…
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The Effect of Marketing Automation on Lead Generation
Traditional marketing can’t hold a candle up to marketing automation when it comes to lead generation. The prior takes more resources, time and money, whilst the latter severely decreases overhead whilst increasing results. In 2019 there’s absolutely no excuse to not implement marketing automation software as a part of your…
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The Business Owner’s Guide to Email Automation ROI
There’s no if’s or but’s about it, email is an extremely effective marketing channel. It’s no wonder that email is effective for direct marketing, seeming that almost half of the world’s global population has an email inbox (3.7 billion people to be exact). With that kind of access, it’s clear…
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How to Double Your eCommerce Business With Marketing Automation in 2019
If you’re looking to double your eCommerce business in 2019, then it’s time to adopt marketing automation software. Automating your marketing processes means less time and money spent, and better, bigger results to show for it all. Marketing automation can lift an eCommerce business above its competition, as it helps…
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How Marketing Automation can Simplify Your Event
Marketing automation is known as a breakthrough strategy that has changed the face of marketing. It has not only improved the productivity of the businesses who use it now, but it has also shown amazing promise as a strategy that can continue to be used well into the future as…
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