Automation
Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations

Easy. Powerful. Flexible.

Marketing Automation

Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.

Harness the power of Campaign Builder

Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.

See Campaign Builder in action!

Marketing Automation, Creating a Campaign Journey | Duration: 4:46

Tools to help you automate your marketing tasks

Campaign Builder

Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.

Trigger Module

Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).

Event Automation

Automate event communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.

Triggers give complete control over user journeys

Behavioural Triggers

Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.

Date Triggers

Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.

Website Triggers

Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.

David

Email

43%

Events

13%

Surveys

5%

SMS

0%

Web

37%

Eva

Email

53%

Events

48%

Surveys

57%

SMS

38%

Web

51%

Francis

Email

77%

Events

64%

Surveys

68%

SMS

55%

Web

66%

Engagement Scoring

Contact scores to see who’s engaged and who’s not.

A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.

Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.

You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.

Learn more: Engagement Scoring

One Powerful Marketing Platform

A complete toolbox for your online marketing needs

Easily create and send email for any purpose.

Publish cutting-edge online surveys with ease.

Everything you need to run events online.

Send targeted SMS campaigns at a moment’s notice.

Build and publish landing pages on the fly.

Numerous integration solutions to fit your needs.

Multiple integration options

Recent Marketing Automation Articles.

16 July 2019 in Marketing Automation

7 Common Marketing Automation Mistakes and How to Avoid Them

8 | Minute Read Marketing automation should improve your marketing processes tenfold - yet, as human beings, we all make mistakes. By not properly leveraging the automation tools available to us, many marketers end up hurting their engagement rates and overall ROI. It’s not your fault. These common marketing automation…
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9 July 2019 in Marketing Automation

5 Personalisation Strategies That Work for Marketing Automation

7 | Minute Read Given the rise of automation and personalisation tools, it will come as no surprise that personalisation now goes way beyond greeting recipients by their first name. Instant gratification is key online; grabbing your subscribers’ attention will take much more creative personalisation strategies to help your brand…
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30 May 2019 in Marketing Automation

More Marketing Automation Mistakes To Avoid

If you’re considering the purchase of a marketing automation platform or even a standalone automation solution, it’s definitely a good idea to do your research to find the best solutions for you. It’s equally important to ensure you’re not heading straight into a mistake! We’ve previously written about the risks…
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28 May 2019 in Marketing Automation

Marketing Automation Mistakes To Avoid

Some things in life are just more important than others, and some things in business are the same way. While it’s vital you make a few mistakes along the way, learning from others is the best way to go. Marketing automation plays a significant role in a successful business strategy…
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23 May 2019 in Marketing Automation

Should You Consider Investing in Marketing Automation?

Is it possible to grow, cultivate and convert leads on a web page while not using marketing automation? Of course, it is; however, is it the best practice? We here at Swift Digital, as well as many other marketing experts say ‘why would you’? If you’re on the fence, here…
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21 May 2019 in Marketing Automation

Marketing Automation and Positive Feedback Loops

Feedback loops in marketing automation refer to the action of using feedback gathered from customers or end-users to make improvements to services or products. In marketing automation, feedback loops are considered a primary driver as you’re getting a reaction from customers with every single action you take. This article looks…
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16 May 2019 in Marketing Automation

Marketing Automation and Negative Feedback Loops

In marketing automation, a feedback loop refers to the process of gathering feedback from customers and using it to improve the delivery of services or products. Automation is highly driven by feedback loops, as every single action you make creates a reaction by consumers. There are both negative and positive…
Read More
14 May 2019 in Marketing Automation

14 Short and Sweet Call To Actions That Work

If there’s one marketing concept that has been the topic of many ‘how to’ articles, it’s ‘Call To Actions’, or CTAs for short. Well, we’re going to add yet another one to the list, as you can never have too much advice about this very important concept. That’s because you…
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