Automation
Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations

Easy. Powerful. Flexible.

Marketing Automation

Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.

Harness the power of Campaign Builder

Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.

See Campaign Builder in action!

Marketing Automation, Creating a Campaign Journey | Duration: 4:46

Tools to help you automate your marketing tasks

Campaign Builder

Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.

Trigger Module

Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).

Event Automation

Automate event marketing communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.

Triggers give complete control over user journeys

Behavioural Triggers

Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.

Date Triggers

Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.

Website Triggers

Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.

David

Email

43%

Events

13%

Surveys

5%

SMS

0%

Web

37%

Eva

Email

53%

Events

48%

Surveys

57%

SMS

38%

Web

51%

Francis

Email

77%

Events

64%

Surveys

68%

SMS

55%

Web

66%

Engagement Scoring

Contact scores to see who’s engaged and who’s not.

A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.

Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.

You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.

Learn more: Engagement Scoring

One Powerful Marketing Platform

A complete toolbox for your online marketing needs

Easily create and send email for any purpose.

Publish cutting-edge online surveys with ease.

Everything you need to run events online.

Send targeted SMS campaigns at a moment’s notice.

Build and publish landing pages on the fly.

Numerous integration solutions to fit your needs.

Multiple integration options

Recent Marketing Automation Articles.

6 July 2020 in Email Deliverability, Email Marketing, Marketing Automation

Why is My Unsubscribe Rate Growing In My Newsletter?

As an email marketer, there’s no worse feeling than witnessing an uptick in your unsubscription rate. Watching the unsubscribes flood in, it’s hard to not take it personally. The unfortunate truth is that yes, you do hold some of the blame. If your unsubscribe rate is above average (under 1%…
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17 June 2020 in Event Management, Marketing Automation

Use An Event Budget Template And Save On Your Event [Free Template]

5 | Minute Read The stats are in: holding events does wonders for marketing and sales. 73% of B2B marketers said holding live events (online and offline) was the best tactic for customer engagement, and many of them believe that events are the most effective marketing channel. But can you still…
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11 May 2020 in Email Marketing, Marketing Automation

What Is The Best Email Marketing Software In Australia?

5 | Minute Read The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an email marketing software can be an overwhelming and confusing experience.  Add in…
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24 March 2020 in Marketing Automation, Security and Privacy

What Is a Penetration Test and Do I Need One?

4 | Minute Read (Technical jargon broken down) Penetration (Pen) testing, also known as a pen test, is categorised as ethical hacking. A penetration test is a simulated cyber attack on your computer’s system and servers intended to check for exploitable vulnerabilities. The rate of cyber attacks is increasing year…
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21 February 2020 in Email Marketing, Marketing Automation

Is Email Marketing Dead – All You Need To Know

8 | Minute Read Is Email Marketing dead? “What do you mean? When did it die?"  Email marketing as a marketing tool is not dead, in fact it is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for…
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3 December 2019 in Marketing Automation

How The Public Sector Can Utilise Marketing Automation

6 | Minute ReadSince the announcement back in 2018 that the Australian government is to launch a new digital transformation strategy at the beginning of 2019, it has been all systems go in the automation space. The Government’s digital transformation vision for 2025 is: We will deliver world-leading digital services…
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1 October 2019 in Email Marketing, Marketing Automation

Ways to Give Your Email Marketing a Spring clean

5 | Minute Read Spring is here and that means one thing (aside from the surge of daffodils and wattle)...Spring clean!Don't stop (or start) at spring cleaning your house, why not give your emails a new look too? This month we look into how you can freshen up your email and event…
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25 September 2019 in Event Management, Marketing Automation

What is Event Marketing Automation and Do I Need It?

 7 | Minute Read - (Enjoyed best with a hot cup of coffee!) Events are only successful when people attend them. “D’uh” you might be saying, but it bears reminding: without a successful marketing campaign, your event will go without the engagement and attendees it needs to reach its goals. Marketing…
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