Automation
Engagement Scoring
Marketing Platform
Insights and Reports
Analytics and Tracking
CRM Integrations

Easy. Powerful. Flexible.

Marketing Automation

Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.

Harness the power of Campaign Builder

Campaign Builder
1
Create emails and assign triggers to occur based on user behaviours (such as opening, clicking or not opening).
2
Create landing pages and assign triggers to occur based on user behaviours (such as visits, clicks, form submissions, etc.).
3
Create converging paths where multiple triggers must occur for the next milestone to be reached.
4
Send an automated email when a milestone is reached. Assign additional triggers based on interactions with triggered communications.
5
Send follow up emails when previously sent emails remain unopened for a set period of time.
6
Continue your journey with more milestones, triggers and paths.

See Campaign Builder in action!

Marketing Automation, Creating a Campaign Journey | Duration: 4:46

Tools to help you automate your marketing tasks

Campaign Builder

Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.

Trigger Module

Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).

Event Automation

Automate event marketing communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.

Triggers give complete control over user journeys

Behavioural Triggers

Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.

Date Triggers

Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.

Website Triggers

Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.

David

Email

43%

Events

13%

Surveys

5%

SMS

0%

Web

37%

Eva

Email

53%

Events

48%

Surveys

57%

SMS

38%

Web

51%

Francis

Email

77%

Events

64%

Surveys

68%

SMS

55%

Web

66%

Engagement Scoring

Contact scores to see who’s engaged and who’s not.

A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.

Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.

You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.

Learn more: Engagement Scoring

One Powerful Marketing Platform

A complete toolbox for your online marketing needs

Easily create and send email for any purpose.

Publish cutting-edge online surveys with ease.

Everything you need to run events online.

Send targeted SMS campaigns at a moment’s notice.

Build and publish landing pages on the fly.

Numerous integration solutions to fit your needs.

Multiple integration options

Recent Marketing Automation Articles.

30 November 2020 in Email Marketing, Marketing Automation

Why You Need a Wake the Dead Email Campaign

2 | Minute Read A wake the dead campaign is an eDM initiative to contact long-inactive and unengaged subscribers in your database. Usually, a wake the dead campaign will prompt readers to engage with the content as a way to confirm their subscription. Any recipients who fail to open the…
Read More
10 September 2020 in Marketing Automation

How To Grow SME’s with Marketing Automation

6 | Minute ReadThe beauty of online marketing is that it can level the playing field - when it comes to reaching a wider audience - regardless of whether your business is big, or small. Small businesses face unique challenges, often relating to acquiring prospects, nurturing leads, and of course…
Read More
26 August 2020 in Marketing Automation

The Benefits of Marketing Automation & Social Media Integration [Free Cheat Sheet]

5 | Minute ReadAre you utilising your social media channels to the best of your ability? Having tens of thousands of followers on social media is great – but it won’t do anything for your business unless you have a clear plan about how you will communicate with those followers…
Read More
18 July 2020 in Email Marketing, Marketing Automation

9 Tips On How To Write Successful Subject Lines

6 | Minute Read Emails are like books: we’re told not to judge them by their cover, but we do it anyway. Nailing the subject line can make or break an email marketing campaign. No matter how amazing the content of your email is, it simply won’t be seen if…
Read More
17 June 2020 in Event Management, Marketing Automation

Use An Event Budget Template And Save On Your Event [Free Template]

5 | Minute Read The stats are in: holding events does wonders for marketing and sales. 73% of B2B marketers said holding live events (online and offline) was the best tactic for customer engagement, and many of them believe that events are the most effective marketing channel. But can you still…
Read More
11 May 2020 in Email Marketing, Marketing Automation

What Is The Best Email Marketing Software In Australia?

5 | Minute Read The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an email marketing software can be an overwhelming and confusing experience.  Add in…
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24 March 2020 in Marketing Automation, Security and Privacy

What Is a Penetration Test and Do I Need One?

4 | Minute Read (Technical jargon broken down) Penetration (Pen) testing, also known as a pen test, is categorised as ethical hacking. A penetration test is a simulated cyber attack on your computer’s system and servers intended to check for exploitable vulnerabilities. The rate of cyber attacks is increasing year…
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21 February 2020 in Email Marketing, Marketing Automation

Is Email Marketing Dead – All You Need To Know

8 | Minute Read Is Email Marketing dead? “What do you mean? When did it die?"  Email marketing as a marketing tool is not dead, in fact it is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for…
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