Insights and Reports
Analytics and Tracking
Easy. Powerful. Flexible.
Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform. Save time and get more from your marketing automation platform.
Harness the power of Campaign Builder
Tools to help you automate your marketing tasks
Use our drag-and-drop Campaign Builder to create user journeys and assign actions to occur based on behaviours (opens, clicks, inactivity, etc.) and/or dates variables.
Use our Trigger Module to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).
Automate event marketing communications such as: invitations, email reminders, SMS reminders, follow-ups, etc. to send to contacts, registrants, non-respondents, attendees, no-shows, etc.
Triggers give complete control over user journeys
Assign behavioural trigger based on conditions such as: clicks, opens, conversions, visits, downloads, inactivity, etc.
Build date-based triggers for: memberships, birthdays, renewals, inactivity, milestones, or any other important date.
Link and track website visits and page lands, then activate triggers based on user browsing habits and activities.
Contact scores to see who’s engaged and who’s not.
A customer engagement score is a measure of just how well your customers are connected to your brand. Each customer has a unique score based on their interactions with your products and services. The higher the score, the more likely they are to engage or reengage with you.
Engagement scores are automatically generated by tracking activities such as: web clicks, opening and reading marketing emails, registering for an event, completing a survey, filling in an online form, downloading a document, etc.
You can use engagement scores to create new market segments and target groups who are highly engaged and most likely to convert.