Marketing automation for Superannuation & Investment Firms

All-in-one marketing for super & investment firms: Help members & clients build wealth with automated marketing campaigns managed from one central place

Swift Digital is your all-in-one marketing automation platform.

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Connect

Connect more frequently with the people who matter most to your
business

Engage

Engage more quickly & easily with new members & investors

Personalise

Use stunning custom-designed & branded templates for more impact
in promotions

Reports

Track progress of campaigns & generate insightful reports

Track

Track your customer journeys more completely

Feedback

Run surveys to gather feedback & improve member services

Australian super & investment firms of all sizes have selected Swift Digital as their engagement platform.

Marketers say the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities, including up-selling (58%).

Adestra’s Marketer vs. Machine report

Why Swift Digital?

Superannuation & Investment firms haven’t always been the first to embrace the available technology.

Concerns over data security and privacy have also prevented many from making the most of the marketing opportunities at their fingertips.

Swift Digital helps solve that.

From our inception in 2001, we designed our marketing automation platform to process data here in Australia (no concerns over international data laws) and to be fully-compliant with Australian privacy laws and anti-spam regulations.

This means we’ve been able to help many large Australian organisations for whom security is paramount: government departments, banks, financial institutions, super and investment companies, and educational establishments, as well as legal and accounting firms.

By understanding the challenges you face, we focus on helping you automate event management, email marketing, online surveys, mobile marketing, and other key marketing channels… using the latest technology.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

Thank you for all of your support with our EOFY campaign. Especially staying back late on Friday night to publish our urgent communication. You guys are worth your weight in gold!

Mine Super

Some impressive statistics

86

Events created

358

Emails sent
Sunsuper Landing Page
Sunsuper Trigger Email
Sunsuper Surprise Email Campaign

Who's it for?

Superannuation companies and investment firms know that their futures lie in the most efficient and creative use of the available technologies. The problem is that this moves quickly and it’s hard to keep up to date. Member and investor expectations can change the game suddenly – and marketing strategies need to be adjusted to remain connected and engaged with your audience.

If your superannuation company or investment firm is looking for a marketing automation platform that helps you consistently communicate in line with present and future member expectations, look no further.

Whether you’re looking for new ways to connect with potential new investors, promote an event, gather insight to improve services, or keep members up-to-date with the industry and their investments, you can create a single view of your customers with our technology.

Scale up your marketing for greater impact

Our marketing software makes life easier by automating and managing your various campaigns centrally.

But it also has the power for Super and Investment firms to make more impact though marketing:

  • Manage client ‘journeys’ more effectively from beginning to end

  • Connect & build closer relationships with those that matter most

  • Engage more regularly & meaningfully with all stakeholders

  • Personalise communications for greater impact

  • Simplify email campaigns with our drag & drop editor

  • Easily build customised promotions, event invites, newsletters, etc.

  • Message recipients based upon set ‘triggers’ (date/behaviour)

  • Create more effective event registration processes

  • Use mobile marketing for reminders & notifications

  • Eliminate silly administrative errors

  • Run A/B testing to adjust campaigns for better results

  • Improve service offerings by gathering feedback

Automation

More ROI, less effort

Almost every superannuation and investment business has a marketing strategy involving (in some measure): emails, events, newsletters, landing pages, surveys, social media, and mobile marketing. But not every business is managing it well.

When these multiple marketing tools work together as part of a coherent strategy, managed from a central platform, you start to see better returns and results.

It can get time-consuming, confusing, and disorientating – but we make it simple.

Automate promotional email campaigns

  • Email 1: sent to educate audience on new tax policy
  • Email 2: offer whitepaper download for further info after email 1 is opened
  • Email 3: two weeks after email 1 was sent (if unopened)
  • Email 4: “thank you for downloading” email to those who downloaded
  • SMS sent to email non-opens notifying them of tax change
  • SMS sent one day before new tax policy will take effect

Automate event promotion and management

  • Customised event invitation emails
  • Email and SMS reminders and “thank you for attending” emails
  • Create, organise and modify events on the fly
  • Manage registrations – search and modify registrations as required
  • Build complex registration forms
  • Create custom event calendars
  • Build event websites & event microsites

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Centralised & automated marketing for super & investment firms

The Swift Digital automated marketing platform integrates with your existing CRM software and creates a centralised super & investment marketing hub for:

Learn more: Marketing Automation

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing pages, and more

Build web pages like you build emails. Create forms to capture leads and contacts.

Feedback surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Marketing Automation Related Articles

For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog

19 January 2019 in Marketing Automation

How to Reach the Hearts and Minds of Email Subscribers

We live in a world where email subscribers are losing interest fast. It takes a truly catching hook to reel them in and keep them engaged, but if you know how to fashion that hook, you’ll increase your read rate, decrease your unsubscribe rate and reach the hearts and minds…
Read More
17 January 2019 in Marketing Automation

How to Market a Small Course Part 2

This is the follow-up to our previous article ‘How to Market a Small Course Part 1’ and it looks at the last few steps to set you on your journey towards successfully marketing your small course. If you’re offering free info, ensure it solves a problem If your incentive to…
Read More
15 January 2019 in Marketing Automation

How to Market a Small Course Part 1

In part 1 of this 2-part series, we’ll look at the first couple of steps to set you on your journey towards successfully marketing your small course. The small course market is currently booming, but it’s highly competitive with many course creators struggling to generate revenue consistently. Wouldn’t it be…
Read More
10 January 2019 in Marketing Automation

Scaling Your Current Marketing Automation

These days, marketing firms are under substantial pressure to perform on a dime in an ever-advancing and highly competitive industry. Marketing commerce is generally where the budget gets stretched super thin, and while the budgets don’t always grow, the clients' expectations certainly do. So, how do you do more without…
Read More
8 January 2019 in Marketing Automation

The Good, Bad and Ugly of Marketing Automation

Marketing automation is hugely beneficial in so many ways. The software allows you to automatically execute mundane marketing actions (drip emails, social media posts and so much more), deliver timely and relevant content that’s personalised to your customers, helps you make the most of your CRM, creates consistency and gives…
Read More
1 January 2019 in Marketing Automation

Blockchain and its Role in Marketing Automation

Blockchain — whether or not you believe in the underlying tech – is changing the face of the internet and the world for the better. This article will explain how and why, and explore the role Blockchain might play for marketing firms in the near future. In this time of…
Read More