Marketing automation for
Healthcare organisations
Hospitals, health insurance, aged care, private health, wellness and other healthcare industries
All-in-one marketing automation platform with features for the modern Healthcare market
Create user journeys, user profiles and assign actions to occur based on milestones, dates, and behaviours.
See all this and more in action. Schedule a demo to see how our email marketing software can help you…
Connect
Keep communities updated with what’s changing in the industry
Monitor
Create profiles based on actions and interests
Personalise
Target specific segments with personalisation features
Reports
Track your engagement and appointments with real-time reporting
Feedback
Track and analyse data to continue the conversations
Growth
Automate your communications to leverage insights and increase ROI
Australian Healthcare organisations of all sizes have selected Swift Digital as their engagement platform.
”Companies that use marketing automation have 107% greater lead conversion, 40% greater average deal size, 20% greater attainment of team quota and 17% better forecast accuracy
Common Places Interactive
Why Swift Digital?
We’re Australia’s leading marketing automation software company, and the first to offer an online marketing platform.
We started our platform in 2001, when most companies still offered their software on CDs.
Our all-in-one marketing automation platform does it all for you: event management, email marketing, online surveys, landing pages, mobile marketing, and more.
Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we create customised marketing templates for medium-sized or larger organisations in almost any industry sector.
Your patient data is safe with us!
All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.
”5-star✨✨✨✨✨ fast and efficient - was able to assist me. Very satisfied with the support, as always. Thank you
Autism Spectrum
Some impressive statistics
358
Emails Sent
86
Events Created
33
Surveys Created
Who's it for?
Are you looking to automate the way you communicate internally and externally with your audience? Whether you are a hospital, health insurer, wellness centre or aged care facility, we have a solution that fits your needs.
In this modern healthcare age, people are proactive consumers in their healthcare and the decisions that surround it.
How do you stand out in a crowded healthcare market?
Is it time you were creating more meaningful digital relationships across all your channels?
The way that people engage in the healthcare market is fast becoming more digital, and it is marketing automation that can help to streamline this process.
Whether you are looking to create a profile of your patient, or keep your database up to date with industry news; our platform has it covered.
Run higher impact campaigns – while saving time:
-
Simple drag & drop ‘campaign builder’ makes it quick and easy
-
Segment your audience and personalise communications
-
Create more eye-catching emails for event invites & product announcements
-
Automate communications based upon dates/behaviours of recipients
-
Complete event management from end-to-end
-
Build your own customised registration and enrolment forms
-
Manage new patients, registrants, and cancellations efficiently and free of error
-
Send out automatic SMS reminders & notifications
-
Monitor and track campaign success
-
A/B testing to see what works and what can be improved
-
Quickly gather feedback from patients and customers after treatment, events, etc.
Automation
Reach out to a modern community at every step of the decision process
Marketing your health organisation or health product is about nurturing and educating your consumers every step of the way.
This changing industry means that whether you’re a health insurer, wellness centre or hospital, your consumers are likely to used to hearing from brands via digital methods such as email, newsletters, SMS, landing pages and social media.
With our marketing automation platform for the health and wellness sector, all marketing is managed from a central, secure hub, with data servers right here in Australia.
Automate promotional email campaigns
- Email 1: campaign to educate audience on new healthcare insurance product
- Email 2: contains an infographic or white paper for audience to download
- Email 3: two-three weeks after email one was sent, send a follow up email to unopened
- Email 4: “thank you for downloading” email to second campaign’s action takers
Automate event promotion and management
- Customised event invitation emails
- Email and SMS reminders and “thank you for attending” emails
- Create, organise and modify events on the fly
- Manage registrations – search and modify registrations as required
- Build complex registration forms
- Create custom event calendars
- Build event websites & event microsites
Build User Journeys
Build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
What’s in the platform?
The Swift Digital platform is packed with marketing solutions for educational organisations.
We provide comprehensive tools for: email marketing, event management, landing pages, surveys, SMS, engagement scoring, and more.
These tools all integrate seamlessly with your CRM software.
If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.
What's next?
1. Click ‘Get Started’2. Fill out the form to submit a request3. We’ll be in touch to help
Recent Marketing Automation Related Articles
For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog
Subscription Preference Centre – Do you need one?
3 | Minute Read A subscription preference centre is a useful webform that many organisations use as part of their subscription process, or on their landing pages as part of their overall customer journey. But, why are they becoming so popular? A subscription preference centre is a tool that helps…
Read More
Most common Email Marketing Mistakes
5 | Minute Read Email marketing is - for most - a part of our everyday lives. It is important to make sure your brand is at the forefront of people's minds and that your audience is engaged. However, when this isn't the case, we are left wondering why…
Read More
Explore the world of GIFs
3 | Minute Read Every month, marketers try to improve on their previous campaign, whether it is A/B testing or swish new graphics, we are all trying to increase overall engagement one way or another. Exhausted all options? Try GIFs! GIF stands for Graphic Interchange Format, and is an image format that…
Read More
Staying Human when using Marketing Automation
6 | Minute Read Automation has been a heaven-sent for marketers, but what’s it like on the receiving end? Are the audiences of automated marketing campaigns missing the humanity of it all? Even in the digital age, customers and audiences still want personable, human experiences when it comes to marketing…
Read More
7 Common Marketing Automation Mistakes and How to Avoid Them
8 | Minute Read Marketing automation should improve your marketing processes tenfold - yet, as human beings, we all make mistakes. By not properly leveraging the automation tools available to us, many marketers end up hurting their engagement rates and overall ROI. It’s not your fault. These common marketing automation…
Read More
5 Personalisation Strategies That Work for Marketing Automation
7 | Minute Read Given the rise of automation and personalisation tools, it will come as no surprise that personalisation now goes way beyond greeting recipients by their first name. Instant gratification is key online; grabbing your subscribers’ attention will take much more creative personalisation strategies to help your brand…
Read More
