Marketing automation software for

government departments

Federal or state government departments, government-funded organisations.

Automate & centralise communications with all stakeholders in your government department

The all-in-one marketing automation platform for government departments

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

See it in action. Schedule a demo of our marketing automation software….

Connect

Connect with your community of stakeholders more effectively

Accuracy

Avoid costly administration errors

Personalise

Create custom email campaigns to raise awareness of issues

Reports

Generate insightful reports

Perform

Lighten the workload & free up time for other initiatives

Feedback

Gather feedback from stakeholders to improve services

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

Almost 40 % of those not yet using marketing automation are going to invest in it in the next 12 months.

Liana Technologies “The Benefits and Challenges of Marketing Automation”
Sydney Cityscape

Why Swift Digital?

Being able to automate and centralise marketing communications has multiple potential benefits for all organisations.

However, government departments are rightly concerned with data privacy and security before selecting platforms and channels to use.

The Swift Digital automated marketing platform for government departments was designed with this in mind: with data servers located onshore in Australia, full-compliance with anti-spam law and privacy laws, and government accreditation in many states.

The unique messaging and communication requirements of government departments might involve event management, email marketing, running online surveys, and other initiatives.

We’ve been helping some of Australia’s largest organisations (including federal and state government, banks, and universities) manage these initiatives since 2001 – bringing high-quality automation tools to their communication and marketing strategies.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

I have had nothing but exceptional service from Swift Digital. Right from my first meeting, through to the design team and the tech guys; They have impressed me every step of the way. Always reassuring, swift and professional. I would highly recommend them to anyone.

Sydney Opera House

Some impressive statistics

358

Emails Sent

86

Events Created

33

Surveys Created
NSW Office of Sport
nsw-state-emergency-services

Who's it for?

How do you regularly keep all your key stakeholders up-to-date and engaged?

Everyone from civil servants, citizens, contractors, community organisations, and delivery partners to local authorities, media, members of parliament, NGOs, and special interest groups need informing about what’s new, upcoming events, changes in legislation, and so on.

It’s also important to understand their opinions on the current matters at hand.

Being able to securely and reliably incorporate email marketing, event management, online surveys, and so on, helps government departments automate many of the time-consuming processes and rise to the challenge of meeting stakeholder expectations.

Our marketing automation platform is for government departments looking to communicate more consistently, more engagingly, and more effectively with the people that matter most.

Reach out using the technology that stakeholders expect

The Swift Digital marketing automation platform makes communicating with the people that matter easy:

  • A simple drag & drop ‘campaign builder’ makes it easy to set up email campaigns

  • Segment your target audiences and personalise communications

  • Create more eye-catching event invitations

  • Automate emails based upon date or behaviour ‘triggers’

  • Build customised event registration forms

  • Manage events from end-to-end for a better user experience

  • Manage communications with fewer administrative errors

  • Send out automatic SMS reminders & notifications

  • Monitor campaigns and generate insightful reports

  • Run online surveys to gather feedback & opinions

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.

Australian Olympic Committee

Automation

Do more in less time

Accurately, reliably, and securely communicating the latest news, updates to legislation, details of upcoming events etc. can eat up a lot of time and energy.

Our marketing automation software for government departments helps you manage all the finer details, using tools like the following:

Automate communications and programs

  • Email 1: sent to promote a new program and invite feedback
  • Email 2: reminder email to provide feedback two days after email 1 was opened
  • Email 3: two weeks after email 1 was sent (if unopened)
  • Email 4: “thank you for feedback” email sent to those who engaged
  • SMS sent 10 days before program begins
  • SMS sent one day before program begins

Automate event promotion and management

  • Customised event invitation emails
  • Email and SMS reminders and “thank you for attending” emails
  • Create, organise and modify events on the fly
  • Manage registrations – search and modify registrations as required
  • Build complex registration forms
  • Create custom event calendars
  • Build event websites & event microsites

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

What’s in the platform?

Automate and centralise…

The comprehensive Swift Digital marketing automation platform includes:

  • Email marketing
  • Event management
  • Feedback surveys
  • Mobile/SMS marketing
  • Engagement scoring
  • Landing pages, and more

We help you build a centralised, secure marketing and communications hub that integrates with existing software.

Learn more: Marketing Automation

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Marketing Automation Related Articles

For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog

19 January 2019 in Marketing Automation

How to Reach the Hearts and Minds of Email Subscribers

We live in a world where email subscribers are losing interest fast. It takes a truly catching hook to reel them in and keep them engaged, but if you know how to fashion that hook, you’ll increase your read rate, decrease your unsubscribe rate and reach the hearts and minds…
Read More
17 January 2019 in Marketing Automation

How to Market a Small Course Part 2

This is the follow-up to our previous article ‘How to Market a Small Course Part 1’ and it looks at the last few steps to set you on your journey towards successfully marketing your small course. If you’re offering free info, ensure it solves a problem If your incentive to…
Read More
15 January 2019 in Marketing Automation

How to Market a Small Course Part 1

In part 1 of this 2-part series, we’ll look at the first couple of steps to set you on your journey towards successfully marketing your small course. The small course market is currently booming, but it’s highly competitive with many course creators struggling to generate revenue consistently. Wouldn’t it be…
Read More
10 January 2019 in Marketing Automation

Scaling Your Current Marketing Automation

These days, marketing firms are under substantial pressure to perform on a dime in an ever-advancing and highly competitive industry. Marketing commerce is generally where the budget gets stretched super thin, and while the budgets don’t always grow, the clients' expectations certainly do. So, how do you do more without…
Read More
8 January 2019 in Marketing Automation

The Good, Bad and Ugly of Marketing Automation

Marketing automation is hugely beneficial in so many ways. The software allows you to automatically execute mundane marketing actions (drip emails, social media posts and so much more), deliver timely and relevant content that’s personalised to your customers, helps you make the most of your CRM, creates consistency and gives…
Read More
1 January 2019 in Marketing Automation

Blockchain and its Role in Marketing Automation

Blockchain — whether or not you believe in the underlying tech – is changing the face of the internet and the world for the better. This article will explain how and why, and explore the role Blockchain might play for marketing firms in the near future. In this time of…
Read More