Marketing automation software for
government departments
Federal or state government departments, government-funded organisations.
The all-in-one marketing automation platform for government departments
Create user journeys and assign actions to occur based on milestones, dates, and behaviours.
See it in action. Schedule a demo of our marketing automation software….
Connect
Connect with your community of stakeholders more effectively
Accuracy
Avoid costly administration errors
Personalise
Create custom email campaigns to raise awareness of issues
Reports
Generate insightful reports
Perform
Lighten the workload & free up time for other initiatives
Feedback
Gather feedback from stakeholders to improve services
Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.
”Almost 40 % of those not yet using marketing automation are going to invest in it in the next 12 months.
Liana Technologies “The Benefits and Challenges of Marketing Automation”
Why Swift Digital?
Being able to automate and centralise marketing communications has multiple potential benefits for all organisations.
However, government departments are rightly concerned with data privacy and security before selecting platforms and channels to use.
The Swift Digital automated marketing platform for government departments was designed with this in mind: with data servers located onshore in Australia, full-compliance with anti-spam law and privacy laws, and government accreditation in many states.
The unique messaging and communication requirements of government departments might involve event management, email marketing, running online surveys, and other initiatives.
We’ve been helping some of Australia’s largest organisations (including federal and state government, banks, and universities) manage these initiatives since 2001 – bringing high-quality automation tools to their communication and marketing strategies.
Your data is safe with us!
All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.
”I have had nothing but exceptional service from Swift Digital. Right from my first meeting, through to the design team and the tech guys; They have impressed me every step of the way. Always reassuring, swift and professional. I would highly recommend them to anyone.
Sydney Opera House
Some impressive statistics
358
Emails Sent
86
Events Created
33
Surveys Created
Who's it for?
How do you regularly keep all your key stakeholders up-to-date and engaged?
Everyone from civil servants, citizens, contractors, community organisations, and delivery partners to local authorities, media, members of parliament, NGOs, and special interest groups need informing about what’s new, upcoming events, changes in legislation, and so on.
It’s also important to understand their opinions on the current matters at hand.
Being able to securely and reliably incorporate email marketing, event management, online surveys, and so on, helps government departments automate many of the time-consuming processes and rise to the challenge of meeting stakeholder expectations.
Our marketing automation platform is for government departments looking to communicate more consistently, more engagingly, and more effectively with the people that matter most.
Reach out using the technology that stakeholders expect
The Swift Digital marketing automation platform makes communicating with the people that matter easy:
-
A simple drag & drop ‘campaign builder’ makes it easy to set up email campaigns
-
Segment your target audiences and personalise communications
-
Create more eye-catching event invitations
-
Automate emails based upon date or behaviour ‘triggers’
-
Build customised event registration forms
-
Manage events from end-to-end for a better user experience
-
Manage communications with fewer administrative errors
-
Send out automatic SMS reminders & notifications
-
Monitor campaigns and generate insightful reports
-
Run online surveys to gather feedback & opinions
Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.
”The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.
Australian Olympic Committee
Automation
Do more in less time
Accurately, reliably, and securely communicating the latest news, updates to legislation, details of upcoming events etc. can eat up a lot of time and energy.
Our marketing automation software for government departments helps you manage all the finer details, using tools like the following:
Automate communications and programs
- Email 1: sent to promote a new program and invite feedback
- Email 2: reminder email to provide feedback two days after email 1 was opened
- Email 3: two weeks after email 1 was sent (if unopened)
- Email 4: “thank you for feedback” email sent to those who engaged
- SMS sent 10 days before program begins
- SMS sent one day before program begins
Automate event promotion and management
- Customised event invitation emails
- Email and SMS reminders and “thank you for attending” emails
- Create, organise and modify events on the fly
- Manage registrations – search and modify registrations as required
- Build complex registration forms
- Create custom event calendars
- Build event websites & event microsites
Build User Journeys
Build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
What’s in the platform?
Automate and centralise…
The comprehensive Swift Digital marketing automation platform includes:
- Email marketing
- Event management
- Feedback surveys
- Mobile/SMS marketing
- Engagement scoring
- Landing pages, and more
We help you build a centralised, secure marketing and communications hub that integrates with existing software.
What's next?
1. Click ‘Get Started’2. Fill out the form to submit a request3. We’ll be in touch to help
Recent Marketing Automation Related Articles
For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog
Marketing Automation and Negative Feedback Loops
In marketing automation, a feedback loop refers to the process of gathering feedback from customers and using it to improve the delivery of services or products. Automation is highly driven by feedback loops, as every single action you make creates a reaction by consumers. There are both negative and positive…
Read More
14 Short and Sweet Call To Actions That Work
If there’s one marketing concept that has been the topic of many ‘how to’ articles, it’s ‘Call To Actions’, or CTAs for short. Well, we’re going to add yet another one to the list, as you can never have too much advice about this very important concept. That’s because you…
Read More
Tools to Enhance Internal Communications
A well functioning business works like a well oiled machine. When it comes to ensuring the gears keep turning amongst different teams, and departments, it’s communication - and how it’s carried out - that lubricates the turning cogs of any business. There is no business without internal communications, and how…
Read More
How to Create Engaging Shareable Content on a Budget
Content has easily become the most important part of any company’s marketing strategy, and it’s also one of the most resource intensive and stressful components to continuously produce. Because your business needs unique content in order to get noticed online (increase in search engine rankings, gain traffic from external sites,…
Read More
6 Mistakes Marketing Automation Newbies Make
If you’re delving into the world of marketing automation without the support of a good marketing automation platform, you may find yourself making unnecessary mistakes. We’ve compiled a list of 6 of the most common mistakes newbies can make, but don’t worry – these are all easily avoided and we…
Read More
Streamlining Your Business with Marketing Automation
Marketing automation isn’t just about making your marketing processes that much more effective, and easier to launch - but it’s also about streamlining your business all round. How, you might ask? Whilst Marketing Automation platforms are built to specifically automate marketing campaigns, they can also be used to automate plenty…
Read More
