Marketing automation software

for educational organisations

Universities, TAFEs, tertiary schools, private schools, and other education departments.

Marketing automation for education. Automate your marketing and make it easier to engage students, future students and alumni.

Swift Digital is your all-in-one marketing automation for education

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

See all this and more in action. Schedule a demo to see how our email marketing software can help you…

Download Brochure

Connect

Build a thriving student community by connecting on their terms

Accuracy

Make fewer costly administration errors

Personalise

Customise campaigns to increase student enrolments and event registrations

Reports

Monitor and track progress of campaigns and generate reports

Perform

Remove the legwork and free up time for other initiatives

Feedback

Easily gather feedback to improve student services

Australian universities and educational organisations of all sizes have selected Swift Digital as their engagement platform.

Marketers say the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities, including up-selling (58%).

Adestra’s Marketer vs. Machine report
Diverse group of students

Why Swift Digital?

We’re Australia’s leading marketing automation software for education AND the first to offer an online marketing platform.

We started our platform in 2001, when most companies still offered their software on CDs.

Our all-in-one marketing automation platform does it all for education: event management, email marketing, online surveys, landing pages, mobile marketing, and more.

Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we create customised marketing templates for medium-sized or larger organisations in almost any industry sector and are the perfect fit for marketing automation for education.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

We have numerous departments managing their contact lists and email campaigns in Swift Digital’s system, and the system has exceeded our expectations in what we’re able to accomplish. Swift has built in many functions to help save time and keep communications on brand. It works better than any bespoke system we’ve ever used.

The University of Melbourne

Some impressive statistics

358

Emails Sent

86

Events Created

33

Surveys Created
The University of Melbourne - Email Template
The University of Sydney - Email Template
The King's School - Email Template

Who's it for?

Your university, college, or other educational establishment may have come to the same conclusion as organisations in many other sectors: your future lies in the way you utilise the technology at your fingertips.

Changing student expectations of the ways they communicate and learn call for changing marketing strategies to connect and engage with them.

Marketing automation for education helps you communicate more consistently, more engagingly, and more effectively with your students – past, present, and future.

Maybe you’re looking to connect with potential new students with more impact to increase enrolment rates for upcoming courses?

Or perhaps you need a more coherent and mobile-aware system for promoting and administering academic events at your university?

Or you simply want to run more surveys to discover what can be improved at your school or college?

Our marketing automation for education has you covered…

Run higher impact campaigns – while saving time:

  • Simple drag & drop ‘campaign builder’ makes it quick and easy

  • Segment your audience and personalise communications

  • Create more eye-catching emails for event invites & course enrolments

  • Automate communications based upon dates/behaviours of recipients

  • Complete event management from end-to-end

  • Build your own customised registration and enrolment forms

  • Manage new students, registrants, and cancellations efficiently and free of error

  • Send out automatic SMS reminders & notifications

  • Monitor and track campaign success

  • A/B testing to see what works and what can be improved

  • Quickly gather feedback from students after courses, events, etc.

Automation

Create a wider splash without the longer hours

Marketing your educational establishment is about creating a wide enough splash to reach your target audience of students.

Increasingly for universities, schools, and educational establishments, this involves a multi-level marketing strategy: emails, events, newsletters, landing pages, surveys, social media, and mobile marketing all working together.

This can get time-consuming, confusing, and disorganised – unless you automate and centralise it in one place.

With our marketing automation platform for universities and educational organisations, all marketing is managed from a central, secure hub, with data servers right here in Australia!

Automate promotional email campaigns

  • Email 1: sent to promote a new course and invite enrolment
  • Email 2: reminder email to enrol two days after email 1 was opened
  • Email 3: two weeks after email 1 was sent (if unopened)
  • Email 4: “thank you for enrolment” email
  • SMS sent 10 days before course begins
  • SMS sent one day before course begins

Automate event promotion and management

  • Customised event invitation emails
  • Email and SMS reminders and “thank you for attending” emails
  • Create, organise and modify events on the fly
  • Manage registrations – search and modify registrations as required
  • Build complex registration forms
  • Create custom event calendars
  • Build event websites & event microsites

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

What’s in the platform?

The Swift Digital platform is packed with marketing automation solutions for educational organisations.

We provide comprehensive tools for: email marketing, event management, landing pages, surveys, SMS, engagement scoring, and more.

These tools all integrate seamlessly with your CRM software.

Your marketing campaigns can be handled from one central, secure hub, managed by data servers right here in Australia!

If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.

Learn more: Marketing Automation

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Marketing Automation Related Articles

For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog

27 May 2021 in Marketing Automation

Marketing Automation Specialist: The Job Role Explained

6| Minute Read Are you thinking of working as a marketing automation specialist?  It’s a good idea; more and more businesses are catching on to the benefits of marketing automation.   Google Trends shows an ever-rising interest in the topic, and the number of automation tools on the market grows…
Read More
26 May 2021 in Email Marketing, Marketing Automation

What Is The Best Email Marketing Software In Australia?

5 | Minute Read The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an email marketing software can be an overwhelming and confusing experience.  Add in…
Read More
26 May 2021 in Event Management, Marketing Automation

3 Key Benefits of Using Event Management System To Run Events

An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management including attendee check-in, attendee engagement and the creation of event landing pages. If you’ve not…
Read More
9 May 2021 in Marketing Automation

Successful Marketing through Automated Customer Segmentation

6 | Minute ReadIf there’s one hard and fast rule of successful marketing, it’s simply to understand and cater to your customers better than all your competitors! That’s really all it boils down to – if you’re able to do that, you’ll always succeed. Where do you start though? Well,…
Read More
9 May 2021 in Marketing Automation

How To Grow SME’s with Marketing Automation

6 | Minute ReadThe beauty of online marketing is that it can level the playing field - when it comes to reaching a wider audience - regardless of whether your business is big, or small. Small businesses face unique challenges, often relating to acquiring prospects, nurturing leads, and of course…
Read More
30 November 2020 in Email Marketing, Marketing Automation

Why You Need a Wake the Dead Email Campaign

2 | Minute Read A wake the dead campaign is an eDM initiative to contact long-inactive and unengaged subscribers in your database. Usually, a wake the dead campaign will prompt readers to engage with the content as a way to confirm their subscription. Any recipients who fail to open the…
Read More