Marketing automation for Banks & Financial Organisations

Your central marketing hub to help new & existing customers build the financial futures they dream of…

Swift Digital is your all-in-one marketing automation platform.

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

See it in action.

Schedule a demo of our marketing automation platform…


Connect easily with all those who matter most to your business


Monitor campaigns & generate insightful reports


Promote events to customers, partners & other stakeholders


Use eye-catching custom-branded templates for greater impact


Manage everything from event registration to surveys


Track customer journeys more completely to improve user experience

Australian banks & financial organisations of all sizes have selected Swift Digital as their engagement platform.

Marketers say the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities, including up-selling (58%).

Adestra’s Marketer vs. Machine report

Why Swift Digital?

Financial organisations know that their futures will be partly decided by how they use the available technology.

This technology evolves quickly and it can be hard to keep up to date.

We’ve been helping organisations evolve with their marketing ever since we started our online platform in 2001 – when most marketing companies hadn’t even arrived online.

Providing marketing automation for some of Australia’s largest organisations, we specifically look after companies in the fields of banking and finance, superannuation and investment, accounting and law, as well as government departments and educational establishments.

We understand the challenges you face – and are focused on helping you automate while building closer relationships with all stakeholders, using event management, email marketing, online surveys, landing pages, mobile marketing, engagement scoring, and other tools.

And we do this from data servers located here in Australia, so you have the peace of mind of knowing your data is secure and compliant with anti-spam and privacy laws.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

Just wanted to say a big thank you for all your team’s help to date! The Employee & Family Month site is looking and working amazingly and we have received so much great feedback to date--especially on the customer experience! Your can-do attitude has helped make the site the way it is. You guys are wonderful to work with!


Some impressive statistics


Events created


Emails sent
Heritage Bank eNews

Who's it for?

At a time when some organisations are increasingly out of touch with the fast pace of technology – and how their customers want to be connected through it – banks and financial businesses have the opportunity to stand out from the crowd.

Whether it’s through email marketing, arranging online or offline events, running online surveys, engagement scoring or mobile marketing, it’s an opportunity to boost retention and attract new customers – not to mention engaging partners, employees, and other stakeholders.

Our marketing automation platform for banks and financial organisations connects you with the people who matter – while reducing the time, energy, and organisational skills required to make these communications a success.

If you want to connect more regularly, more conveniently, and with more impact and success, let our smart marketing automation technology help you.

Automate, simplify & and scale up your marketing

Our automation software for banks and financial companies helps you:

  • Manage customer journeys more effectively from beginning to end

  • Engage more regularly with other stakeholders

  • Easily segment databases to personalise communications

  • Make email communications quicker & easier with a drag & drop editor

  • Create impactful promotions, event invites, newsletters, surveys etc.

  • Send emails automatically based upon ‘triggers’ (date/behaviour)

  • Build customised event registration forms

  • Use SMS for reminders & notifications

  • Manage customer journeys without annoying admin errors

  • Track campaigns & generate reports to demonstrate ROI, etc.

  • A/B test what’s working and what’s not

  • Send out forms to collect feedback to improve service offerings


Get closer to your customers & other stakeholders your business closer to your clients

A comprehensive marketing strategy for banks and financial companies usually includes emails, events, landing pages, newsletters, surveys, social media, mobile marketing, social media, and more.

When these marketing tools work together as part of a comprehensive strategy, they are very powerful – bringing you closer to your existing customers and your target audience.

If it’s automated and managed from a central platform, you start to improve results without it eating too much time. Otherwise it tends to become too much of a burden – and the ball may get dropped.

Simplicity and automation is key.

Automate promotional email campaigns

  • Email 1: sent to educate audience on new tax policy
  • Email 2: offer whitepaper download for further info after email 1 is opened
  • Email 3: two weeks after email 1 was sent (if unopened)
  • Email 4: “thank you for downloading” email to those who downloaded
  • SMS sent to email non-opens notifying them of tax change
  • SMS sent one day before new tax policy will take effect

Automate event promotion and management

  • Customised event invitation emails
  • Email and SMS reminders and “thank you for attending” emails
  • Create, organise and modify events on the fly
  • Manage registrations – search and modify registrations as required
  • Build complex registration forms
  • Create custom event calendars
  • Build event websites & event microsites

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Your secure banking & financial marketing hub

Integrating with your existing CRM software, the Swift Digital platform becomes your centralised banking and financial marketing hub.

With data servers located here, we avoid concerns with international data protection laws and are compliant with all Australian anti-spam and privacy laws.

Get your demo and discover the power of the platform.

Learn more: Marketing Automation

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing pages, and more

Build web pages like you build emails. Create forms to capture leads and contacts.

Feedback surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Marketing Automation Related Articles

For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog

16 May 2019 in Marketing Automation

Marketing Automation and Negative Feedback Loops

In marketing automation, a feedback loop refers to the process of gathering feedback from customers and using it to improve the delivery of services or products. Automation is highly driven by feedback loops, as every single action you make creates a reaction by consumers. There are both negative and positive…
Read More
14 May 2019 in Marketing Automation

14 Short and Sweet Call To Actions That Work

If there’s one marketing concept that has been the topic of many ‘how to’ articles, it’s ‘Call To Actions’, or CTAs for short. Well, we’re going to add yet another one to the list, as you can never have too much advice about this very important concept. That’s because you…
Read More
4 May 2019 in Marketing Automation

Tools to Enhance Internal Communications

A well functioning business works like a well oiled machine. When it comes to ensuring the gears keep turning amongst different teams, and departments, it’s communication - and how it’s carried out - that lubricates the turning cogs of any business. There is no business without internal communications, and how…
Read More
2 May 2019 in Marketing Automation

How to Create Engaging Shareable Content on a Budget

Content has easily become the most important part of any company’s marketing strategy, and it’s also one of the most resource intensive and stressful components to continuously produce. Because your business needs unique content in order to get noticed online (increase in search engine rankings, gain traffic from external sites,…
Read More
30 April 2019 in Marketing Automation

6 Mistakes Marketing Automation Newbies Make

If you’re delving into the world of marketing automation without the support of a good marketing automation platform, you may find yourself making unnecessary mistakes. We’ve compiled a list of 6 of the most common mistakes newbies can make, but don’t worry – these are all easily avoided and we…
Read More
25 April 2019 in Marketing Automation

Streamlining Your Business with Marketing Automation

Marketing automation isn’t just about making your marketing processes that much more effective, and easier to launch - but it’s also about streamlining your business all round. How, you might ask? Whilst Marketing Automation platforms are built to specifically automate marketing campaigns, they can also be used to automate plenty…
Read More