Having a good email template design is absolutely crucial if you want to stand out in a crowded market.

A well designed and engineered email template can be a life saver. Email templates can provide a reliable framework in which you can continue to build on as you create your beautiful, sophisticated and customised email campaigns.

3 things that contribute to a good email template design

1. The email template body

A good template should be clean and relatively visually simple. It is important that the email template body is mobile responsive as well as displaying well on desktop. A single column layout is usually the best approach to to ensuring your email template displays well in both.

2. Use images strategically

A picture is worth a thousand words- it’s true. A good email template would of had a great level of thought behind exactly where they want to place their images. Maybe they conducted some A/B testing or used a heat map. Combined with a good designer who has a keen eye for email template layouts, you should be able to have something that uses images to enhance user engagement and not reduce it.

3. A killer subject line

A good email template will always include an inviting subject line. The subject line of an email template can be the deciding factor on whether somebody opens you email or not. So make it good! Following these few rules will get you on your way to seeing an increase in your open rates.

  • Keep it short and to the point
  • Half a dozen words or less than 50 characters
  • Keep in mind who your audience is and what action you want them to take
  • Personalise your subject lines
  • Test keywords and phrases, conduct A/B tests on your subject line