Event management software

for government departments

Federal or state government departments, government-funded organisations.

Plan, promote & manage government events from end-to-end & from one central platform

Swift Digital is your all-in-one event management platform.

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

See all this and more in action. Schedule a demo to see how our email marketing software can help you…

Download Brochure


Increase engagement & optimise attendance


Fewer double bookings and costly data entry errors


Customise email campaigns to promote events


Easily manage invoicing and payment


Increase engagement & optimise attendance


Connect securely & without data privacy concerns


Gather feedback to improve your next event

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

Event technology can help increase event attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

Enterprise Event Marketing
Live events 2018

Why Swift Digital?

For government departments (even more than for most business organisations), privacy and security are primary concerns when selecting communication and marketing channels. Our automated marketing platform is designed with this in mind: all data servers are located here in Australia and we are fully compliant with all anti-spam and privacy laws. We are government-accredited in many states.

This makes us well-positioned to handle the unique marketing requirements of government departments: from event management and email marketing to online surveys, mobile marketing, and more.

We’ve been doing this since 2001 and have helped thousands of Australian organisations – from banks to universities – centralise and automate their communication and marketing strategies.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.

Australian Olympic Committee

Some impressive statistics


Events Created




Payments Processed

Packed to the rafters with event management features

Event statuses

Event statuses for: registered, declined, cancelled, wait list, paid/unpaid, staff.

Email templates

Create and send emails and see: bounces, opens, clicks and more.

SMS communications

Send SMS reminders, venue change alerts, or any other notifications.

Add guest functionality

Allow guests, and even set a maximum guest limit.

Payment gateway integration

Run paid events. Funds are sent directly to your bank account.

Print name labels

Print name tags/labels to provide to your guests on arrival.

Guest cancellations

Allow guests to cancel their registration should they no longer be able to attend.

Capacity limits

Set an event capacity, and allow users to join a ‘wait list’ when reached.

Exclusive invitations

Only allow people whom you’ve invited to register.

Overbook/wait list

Allow registrants to join a ‘wait list’ if the event becomes full.

Event microsites

Build microsites to advertise and promote your event and event details.

Event app and bar codes

Use our iOS event app and QR codes to scan or quickly mark attendance.
NSW Office of Sport

Who's it for?

If you frequently arrange events for a federal or state government department, and are looking for a more efficient way to plan, promote, and manage them, the Swift Digital platform is for you.

Our secure, cloud-based platform automates much of the time-consuming work involved in event management. And it centralises all project elements in one place, providing a single overview of your events.

Whether you organise workshops, seminars, press conferences, or large conferences, we can help you keep employees, constituents, media organisations and other interested parties informed and up-to-date.

Our event management software for government departments is the most user-friendly and comprehensive solution available for looking after the interests of all stakeholders.

Take the ‘grunt’ out of event marketing

A combination of striking templates and easy-to-use drag and drop editors enable you to easily and effectively manage your events:

  • Send personalised email invites to potential attendees

  • Create exclusive invitations for a select segment of the database

  • Track email opens, clicks & registrations

  • Easily design customised event registration forms

  • Accurately manage all registrations & cancellations

  • Create wait lists for popular events when full capacity is reached

  • Send SMS reminders/notifications as the event approaches

  • Monitor registered, declined, cancelled etc.

  • If required, collect payments via our payment gateway

  • Create event micro-sites for your events, if necessary

  • Automatically gather feedback from attendees

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

I have had nothing but exceptional service from Swift Digital. Right from my first meeting, through to the design team and the tech guys; They have impressed me every step of the way. Always reassuring, swift and professional. I would highly recommend them to anyone.

Sydney Opera House


Keep all stakeholders informed & up-to-date

Communicating the details of events to optimal numbers of the right people and administering registrations without errors is a challenge.

It can also involve considerable time and effort to monitor attendee numbers, no-shows, and to gather feedback. Our email marketing software for government departments helps you manage all this, using tools like the following:

Date Triggers

Send automated emails and SMS messages based on dates

  • One month before event, send ‘Invitation’
  • Two weeks before event, send ‘Reminder to register’
  • Three days before event, send ‘Reminder to attend’
  • One day before event, send SMS reminder
  • One hour after event, send ‘Thanks for attending’
  • One day after event, send ‘Sorry we missed you’

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Invitation” email is unopened

Send “Invitation” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Automate and centralise your marketing…

In addition to event management, Swift Digital provides a full automation platform for:

  • Email marketing
  • Feedback surveys
  • Mobile/SMS marketing
  • Engagement scoring
  • Landing pages, and more

This becomes a central, secure hub for marketing and communications, integrating seamlessly with existing CRM software.

Learn more: Event Management

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.


Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.


Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Event Management Related Articles

For More Tips, Tricks and Information About Event Management - Subscribe To The Swift Digital Blog

24 July 2020 in Event Management

Getting Help with Corporate Event Management [Free Budget Template & Checklist]

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Creating And Using An Event Marketing Plan Template

5 | Minute ReadEvent management can be an exercise in juggling and multi-tasking. Between booking venues and wrangling speakers, it can be easy to place your event marketing on a back burner. An event is only as strong as its attendance rate. That’s why the success of your event marketing…
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