Event management for

educational organisations

Universities, TAFEs, tertiary schools, private schools, and other education departments.

Customise and automate your academic, social or cultural events: more registrations & fewer headaches

Swift Digital is your all-in-one event management platform.

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

See all this and more in action. Schedule a demo to see how our email marketing software can help you…


Develop a thriving knowledge community by hosting more events


Fewer double bookings and costly data entry errors


Customise email campaigns to promote events


Easily manage invoicing and payment


Increase interest and registrations


Gather feedback to improve your next event

Australian universities and educational organisations of all sizes have selected Swift Digital as their engagement platform.

86% of event marketers believe that technology can have a major positive impact on the success of their events.

Small group event

Why Swift Digital?

We’re Australia’s leading marketing automation software company AND the first to offer an online marketing platform.

We started our platform in 2001, when most companies still offered their software on CDs.

Event management software is part of our all-in-one marketing automation platform that does it all for you: as well as event management, it takes care of email marketing, online surveys, landing pages, mobile marketing, and more.

Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we create customised marketing templates for medium-sized or larger organisations in almost any industry sector.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

We have numerous departments managing their contact lists and email campaigns in Swift Digital’s system, and the system has exceeded our expectations in what we’re able to accomplish. Swift has built in many functions to help save time and keep communications on brand. It works better than any bespoke system we’ve ever used.

The University of Melbourne

Some impressive statistics


Events Created




Payments Processed

Packed to the rafters with event management features

Event statuses

Event statuses for: registered, declined, cancelled, wait list, paid/unpaid, staff.

Email templates

Create and send emails and see: bounces, opens, clicks and more.

SMS communications

Send SMS reminders, venue change alerts, or any other notifications.

Add guest functionality

Allow guests, and even set a maximum guest limit.

Payment gateway integration

Run paid events. Funds are sent directly to your bank account.

Print name labels

Print name tags/labels to provide to your guests on arrival.

Guest cancellations

Allow guests to cancel their registration should they no longer be able to attend.

Capacity limits

Set an event capacity, and allow users to join a ‘wait list’ when reached.

Exclusive invitations

Only allow people whom you’ve invited to register.

Overbook/wait list

Allow registrants to join a ‘wait list’ if the event becomes full.

Event microsites

Build microsites to advertise and promote your event and event details.

Event app and bar codes

Use our iOS event app and QR codes to scan or quickly mark attendance.
The University of Melbourne - Email Template
The University of Sydney - Email Template
The King's School - Email Template

Who's it for?

Does your university, college, or other educational establishment lack a coherent system for promoting and administering academic, cultural, or social events?

Are you in need of a better rate of registrations at the events you organise?

Maybe you’re too busy with other marketing campaigns to fully explore the benefits of events and what they can bring to your university, college, or school?

The technology can help you solve all this…

Make more of an impact with your events by:

  • Personalising email invites to your target audience

  • Building your own customised, easy-to-use registration forms

  • Managing registrants and cancellations efficiently – without mistakes

  • Adding guest functionality and wait lists

  • Printing name labels

  • Sending out SMS reminders and notifications

  • Monitoring event statuses more effectively (registered, declined, cancelled, paid/unpaid, etc.)

  • Invoice and payment management using a payment gateway

  • Marking event attendance using our mobile event app and QR codes

  • Gathering feedback after the event


Event management automation: More successful events with less time and effort

How do you ensure that your event is promoted to the right people, optimised for the maximum amount of registrations, administered without errors, and ultimately – a resounding success?
You automate as much of the work as possible.

Our event management software for universities, colleges, schools, and other educational establishments ensures that you have maximum reach and impact – with the minimum of demand on your precious time.

Promote and automate!

Date Triggers

Send automated emails and SMS messages based on dates

  • One month before event, send ‘Invitation’
  • Two weeks before event, send ‘Reminder to register’
  • Three days before event, send ‘Reminder to attend’
  • One day before event, send SMS reminder
  • One hour after event, send ‘Thanks for attending’
  • One day after event, send ‘Sorry we missed you’

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Invitation” email is unopened

Send “Invitation” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Need more than event management?

If an event management platform is just one of your needs, many more marketing solutions for educational organisations are covered by the Swift Digital platform.

We also provide comprehensive tools for: email marketing, landing pages, surveys, SMS, automation, engagement scoring, and more.

These tools all integrate seamlessly with your CRM software.

Your marketing campaigns can be handled from one central, secure hub, managed by data servers right here in Australia!

If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.

Learn more: Event Management

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.


Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.


Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent Event Management Related Articles

For More Tips, Tricks and Information About Event Management - Subscribe To The Swift Digital Blog

18 July 2019 in Event Management, Integration

5 Tips for using Event Automation to run Go To Webinars

5 | Minute Read Remote meetings and events are a beautiful thing. They’re accessible regardless of place; making them far more attractive to a wider range of attendees, and they dramatically save on the overhead needed to run on-site, real life occasions. Regardless of why you’re choosing to run webinars…
Read More
4 July 2019 in Event Management

Run paid events with ease using automated event management

Planning and managing events is already a hard slog, but add payment management into the mix for ticketed events, and you’ve got a stressful hair-pulling situation on your hands. Luckily, it’s 2019, and software exists to automate much of the paid event management process.  If your business isn’t already using…
Read More
7 April 2019 in Event Management

How Conferences Can Improve Your Brand – Part 2

This is part 2 of a two-part series about how conferences can improve your brand, regardless of whether you’re a speaker, stall holder or even just an attendee. If you haven’t already, please click through to ‘How Conferences Can Improve Your Brand – Part 1’ to read about the many…
Read More
6 April 2019 in Event Management

How Conferences Can Improve Your Brand – Part 1

Once thought of as only a corporate event, conferences are now being used by both B2B and B2C companies for everything from gaining investors to launching new products. The term ‘conference’ simply refers to a meeting of people with similar interests, so you can see how this would encompass a…
Read More
26 March 2019 in Event Management

5 Tips for an Amazing Event Planning Strategy

Event planning has always been a time consuming, stressful and often complicated endeavour in the past, but technology has improved and there are now so many processes that can streamline and declutter the whole process. Marketing automation is, of course, one of the best technological advances that has made event…
Read More
3 January 2019 in Event Management, Surveys

Online Survey Examples You Can Use for Your Business

In 2018, information was everything - and that makes data collection one of the core strategies of any business looking to thrive, and scale. Conducting online surveys gives your business access to a huge diversity of data - the only limitations are the audience reached, and the questions asked. What…
Read More