Email marketing software for legal & accounting firms

Legal & accounting firms

Engage seamlessly with clients from an email platform designed with security & privacy in mind

Swift Digital is your all-in-one email marketing platform.

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our built-in tools to automate campaigns and user journeys, see contact engagement, and advanced insights and statistics to see how your communications perform.

See all this and more in action. Schedule a demo to see how our email marketing software can help you….

Engage

Connect with existing & future clients more frequently, meaningfully & securely

Performance

Increase enrolment rates from campaigns

Automate

Automate drip campaigns to attract new clients

Nurture

Keep those that matter up-to-date using newsletter templates

Branded

Design more engaging emails from custom-branded templates

Efficiency

Free up time for other marketing activities

Australian legal & accounting firms of all sizes have selected Swift Digital as their engagement platform.

Email has a median ROI of 122% - over 4 times higher than other marketing formats including social media, direct mail, and paid search.

Survey of US marketers by Direct Marketing Assoc. & Demand Metric2016
Email Communications

Why Swift Digital?

Privacy and data security are understandably prime concerns for legal and accounting firms when deciding on communication channels.

While email marketing is an excellent vehicle for reaching new prospects and for building relationships with existing clients, the security challenges prevent some firms from maximising its potential.

The Swift Digital platform servers are based here in Australia. This avoids concerns with international data laws. We are compliant with all Australian data and anti-spam laws and our email servers have an unmatched reputation.

This means that your emails are more likely to be read and you can rest assured about privacy.
Since starting out in 2001, we’ve grown into one of the country’s leading marketing automation software companies because of this.

Our platform helps many of Australia’s largest organisations achieve their marketing goals, including banks, superannuation and investment companies, universities, and government departments, as well as legal and accounting firms.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

Our email servers also enjoy an unparalleled reputation in Australia – making it more likely that your emails will be read by the intended recipients.

Swift Digital is intuitive to use, and their helpful staff are available on chat so questions can be answered quickly and easily. At SWAAB we use Swift Digital for several different communications, but it is in events that we have found the program to be a real time saver. We often get compliments on our invitations and the easy guest registration process.

Swaab

Some impressive statistics

358

Emails Sent

99.9

Delivery Rate

98

Sender Score

Packed to the rafters with email marketing features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.

Who's it for?

If you’re looking to connect securely and reliably with clients and prospects while also creating a greater impact with your marketing, the Swift Digital platform is for you.

Perhaps you want to keep existing clients informed of financial or legal news that affects them? Or create email campaigns to attract new clients among your target market? Maybe invite partners, clients, or staff to special events?

You can do all this securely, while maximising engagement levels and minimising the time it takes.

Our all-in-one email platform for legal and accounting firms helps you automate and adapt custom-branded templates for your specific requirements.

That way, you stay front of mind with clients, so they turn to you when they need help.

Email marketing made simpler & more effective

  • Use a simple drag and drop editor to quickly design email campaigns

  • Adapt out customised & branded templates

  • Segment client databases to personalise communications

  • Promote products, services & events

  • Embed images, video, maps, etc. to create more impact

  • Automate emails based on time or behavioural triggers

  • Build sophisticated drip campaigns to attract new clients

  • Run A/B testing to optimise formats

  • Send out regular newsletters to keep clients, partners & staff informed

  • Optimise communications for mobile & desktop

  • Run more A/B tests to see what’s working best – and what’s not

Automation

Send the right messages to the right people – automatically

With many of the tedious administrative and scheduling tasks automated, and a series of done-for-you templates to tailor exactly to your own requirements, email campaigns can be set up and then allowed to look after themselves…

Keep existing clients up to date with news:

By automating email campaigns, email programs, and SMS campaigns, you get your messages out there to the right people consistently, with the desired impact, and without eating into your time.

Date Triggers

Send automated emails and SMS messages based on dates

Seven days after enroling

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

An automated marketing hub for legal & accounting firms

Managing your marketing from a central hub, with as much of it automated as possible, brings optimal results not just for email marketing, but for the following too:

• Event management
• Feedback surveys
• Engagement scoring
• Mobile/SMS marketing
• Landing pages

Our software integrates with existing CRM software. We help legal and accounting firms with the above marketing strategies – while also keeping all data private and secure.
Book your demo to view all the tools…

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started