Email marketing for

government departments

Federal or state government departments, government-funded organisations.

A fully secure, compliant & integrated email marketing platform for government.

All-in-one email marketing software for government departments.

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our built-in tools to automate campaigns and user journeys, see contact engagement, and advanced insights and statistics to see how your communications perform.

See all this and more in action. Schedule a demo to see how our email marketing software can help you….

Download Brochure

Connect

Connect with stakeholders securely & without privacy concerns

Performance

Promote events and new initiatives

Automate

Develop email campaigns with automated ‘triggers’

Nurture

Keep employees, contractors & constituents informed.

Manage

Manage multiple email lists

Efficiency

Free up time for other marketing activities

Australian Government Departments have selected Swift Digital as their engagement platform.

There are 3.7 billion e-mail users in the world as of 2017

Statista2017
email-marketing-government-dept

Why Swift Digital?

We focus on taking care of the unique marketing requirements of government departments, NFPs, and other organisations with stringent security practices and for whom data security is paramount.

With data servers located in Australia and full compliance with all anti-spam and privacy laws guaranteed, your data is safe with us. In fact, we’re government-accredited in many states.

And our email servers are unmatched in terms of their high-quality reputation in Australia.

Since starting out in 2001, we’ve helped thousands of Australian organisations automate their marketing. As well as government clients, we help superannuation, investment, banking, educational, and legal/accounting organisations.

Our all-in-one marketing automation platform incorporates event management, online surveys, landing pages, engagement scoring, mobile marketing, as well as email marketing.

We have started sending out our internal newsletter and have been getting great comments from the business on the new look and feel of the emails. Also, our team is very happy with the support received when they’ve had questions.

NSW Government

Some impressive statistics

358

Emails Sent

99.9

Delivery Rate

98

Sender Score

Packed to the rafters with email marketing features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.
nsw-state-emergency-services
NSW Office of Sport

Who's it for?

As a federal or state government department or government-funded organisation, a secure email-marketing platform with data servers based here in Australia is essential.

Keeping your employees, contractors & constituents informed and up-to-date is essential – and increasingly they expect to be able to do this while on the move and using the available technology.

The Swift Digital platform is the most comprehensive solution for looking after the interests of your stakeholders, confident in the knowledge that their data is safe.

Our technology simplifies, centralises, and automates your communications, making it easy to stay in regular contact.

Australian Government Departments have selected Swift Digital as their engagement platform.

The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.

Australian Olympic Committee

Achieve more from email marketing

  • Easily segment databases of contacts & send personalised emails

  • Raise engagement levels with images, video & maps embedded

  • Quickly design emails from beautiful templates

  • Automate emails to be sent with time triggers

  • Increase open rates with optimised subject lines & copy

  • Send regular newsletters to keep stakeholders informed

  • A/B test to see what’s working and what’s not

  • Optimise communications for mobile

Automation

More impact… less time

With our email marketing software for government departments, you can design effective email campaigns without it eating away at your time. Whether you’re promoting an event or simply informing people about upcoming changes or other news, you can set and forget emails with our tools. Get your messages to the right people at the right time…

Date Triggers

Send automated emails and SMS messages based on dates

Seven days after subscribing

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Your centralised & automated marketing hub…

In addition to email marketing, Swift Digital provides a full marketing automation platform, with comprehensive tools for:

  • Event management
  • Feedback surveys
  • Mobile/SMS marketing
  • Engagement scoring
  • Landing pages, and more

The platform integrates with existing CRM software and becomes your central, secure hub for marketing activity.

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

Recent E-mail Marketing Related Articles

For More Tips, Tricks and Information About E-mail Marketing - Subscribe To The Swift Digital Blog

15 March 2020 in Email Marketing

Collecting Email Marketing Data To Improve Strategy

Data driven strategies are successful strategies. When it comes to building an email marketing strategy, it'll do your ROI a world of good if you learn to collect and use email marketing data. If you want to win, you’ve got to crunch the numbers. In 2020, most businesses have access…
Read More
4 March 2020 in Email Marketing

3 Big Email Marketing Mistakes & How to Fix Them [Free Cheatsheet]

8 | Minute ReadEveryone makes mistakes, even email marketers! But when it comes to email marketing mistakes, there’s little ones and then there’s big ones. Big email marketing mistakes can be a PR nightmare for an established brand, and can lead to subscriber distrust and mass unsubscription.  In this article…
Read More
2 March 2020 in Email Deliverability, Email Marketing

Why Does My Email Look Different in Outlook?

5 | Minute Read (Absolutely worth it!) Email service providers such as Outlook interpret HTML code in different ways. Outlook use Microsoft Word to render HTML/CSS. Because of this, an email display may look slightly off in Outlook. You may see issues with the following HTML Emails in Outlook 2007/2010/2013/2016.…
Read More
27 February 2020 in Email Marketing

How to use Email marketing for B2B sales

9 | Minute Read Use a marketing automation platform Ensure a high conversion rate: Make your Calls to Action unmissable Maximise engagement: provide high value, relevant content Use automation to nurture contacts who are ready to convert  Increase sales easily by improving your deliverability  Engage new leads off the bat…
Read More
26 February 2020 in Email Marketing

How Does Email Marketing Work? Email Marketing Made Simple

9 | Minute ReadEmail marketing is direct mail which is distributed electronically usually via an email marketing automation platform. Companies and organisations use emails to communicate, promote and engage with your their audience about their product or service. Email marketing is used to create relationships with your target market and…
Read More
21 February 2020 in Email Marketing, Marketing Automation

Is Email Marketing Dead – All You Need To Know

8 | Minute Read Is Email Marketing dead? “What do you mean? When did it die?"  Email marketing as a marketing tool is not dead, in fact it is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for…
Read More