Email marketing for

educational organisations

Universities, TAFEs, tertiary schools, private schools, and other education departments.

Help your university or school stand out by reaching target students more effectively.

Swift Digital is your all-in-one email marketing platform.

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our built-in tools to automate campaigns and user journeys, see contact engagement, and advanced insights and statistics to see how your communications perform.

See all this and more in action. Schedule a demo to see how our email marketing software can help you….

Engage

Regularly and seamlessly connect with your target audience

Performance

Increase enrolment rates from campaigns

Automate

Easily develop automated and engaging email campaigns

Nurture

Keep students & alumni up to date with newsletters

Branded

Connect using stunning custom-designed and branded templates

Efficiency

Free up time for other marketing activities

Australian universities and educational organisations of all sizes have selected Swift Digital as their engagement platform.

Email has a median ROI of 122% - over 4 times higher than other marketing formats including social media, direct mail, and paid search.

Survey of US marketers by Direct Marketing Assoc. & Demand Metric2016
Email Communications

Why Swift Digital?

We’re not only Australia’s leading marketing automation software company; we were the first to offer an online marketing platform when most companies still offered their software on CDs – back in 2001.

Email marketing software is part of our all-in-one marketing automation platform that does it all for you: as well as email marketing, it takes care of event management, online surveys, landing pages, mobile marketing, and more.

Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we can create customised marketing templates for medium-sized or larger organisations in almost any industry sector.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

Our email servers also enjoy an unparalleled reputation in Australia – making it more likely that your emails will be read by the intended recipients.

We have numerous departments managing their contact lists and email campaigns in Swift Digital’s system, and the system has exceeded our expectations in what we’re able to accomplish. Swift has built in many functions to help save time and keep communications on brand. It works better than any bespoke system we’ve ever used.

The University of Melbourne

Some impressive statistics

358

Emails Sent

99.9

Delivery Rate

98

Sender Score

Packed to the rafters with email marketing features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.
The University of Melbourne - Email Template
The University of Sydney - Email Template
The King's School - Email Template

Who's it for?

Is your school, college, university, or other educational establishment in need of a pick-me-up in terms of enrolment rates?

Or perhaps you want a more efficient way to contact existing students and alumni, to keep them informed?

Maybe you’re too busy on other marketing campaigns to really see the benefits of email marketing for universities and educational establishments?

Let our high-performance, easy-to-use software help you!

Your campaigns WILL produce better results if you:

  • Personalise communications and segment your audience

  • Use more eye-catching templates using images, video, maps, etc.

  • Create more-engaging copy

  • Optimise subject lines

  • Build sophisticated drip campaigns based on action (or inaction)

  • Connect easily with your preferred social media channels

  • Enhance use of links

  • Keep a regular schedule for newsletters

  • Automate more emails to save time

  • Optimise email display on mobile as well as desktop

  • Run more A/B tests to see what’s working best – and what’s not

Automation

Engage morewithout more time & effort

Our email marketing software for universities, colleges, schools, and other educational establishments is designed to help you attract new students and communicate with existing students more effectively.

Set and forget!

By automating email campaigns, email programs, and SMS campaigns, you get your messages out there to the right people consistently, with the desired impact, and without eating into your time.

Date Triggers

Send automated emails and SMS messages based on dates

Seven days after enroling

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Need more than email marketing?

If email marketing software is just one of your needs, many more marketing solutions for educational organisations are covered by the Swift Digital platform.

We also provide comprehensive tools for: event management, landing pages, surveys, SMS, automation, engagement scoring, and more.

These tools all integrate seamlessly with your CRM software.

Your marketing campaigns can be handled from one central, secure hub, managed by data servers right here in Australia!

If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started