Email marketing software for banks & financial organisations

Banks & financial organisations

Australian banking & financial organisations of all sizes have selected Swift Digital as their engagement platform.

Engage seamlessly with clients from an email platform designed with security & privacy in mind

Swift Digital is your all-in-one email marketing platform.

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our built-in tools to automate campaigns and user journeys, see contact engagement, and advanced insights and statistics to see how your communications perform.

See all this and more in action. Schedule a demo to see how our email marketing software can help you….

Download Brochure

Engage

Connect with new, old & future customers more frequently & meaningfully

Performance

Increase enrolment rates from campaigns

Automate

Develop automated drip campaigns that attract new customers

Nurture

Build newsletters from templates to inform those that matter

Branded

Design eye-catching emails from custom-branded templates

Efficiency

Free up time for other marketing activities

Email has a median ROI of 122% - over 4 times higher than other marketing formats including social media, direct mail, and paid search.

Survey of US marketers by Direct Marketing Assoc. & Demand Metric2016
Email Communications

Why Swift Digital?

Banks and financial organisations have some of the most stringent security requirements around. Our marketing automation platform was designed with you in mind.

Since we started out in 2001, we’ve built it on servers based right here in Australia. This means that you don’t have to worry about customer data being stored overseas, and we are fully compliant with all Australian data, anti-spam, and privacy laws.

As one of the country’s leading marketing automation software companies, we provide tools for email marketing, event management, online surveys, landing pages, engagement scoring, mobile marketing, and more.

Clients include some of Australia’s largest banks, as well as superannuation, investment, and legal/accounting firms, and many government departments. Our email servers have an unmatched reputation in Australia, meaning that your emails are more likely to be read…

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

Our email servers also enjoy an unparalleled reputation in Australia – making it more likely that your emails will be read by the intended recipients.

Just wanted to say a big thank you for all your team’s help to date! We have received so much great feedback to date, especially on the customer experience! You guys are wonderful to work with!

Westpac

Some impressive statistics

358

Emails Sent

99.9

Delivery Rate

98

Sender Score

Packed to the rafters with email marketing features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.
Heritage Bank eNews

Who's it for?

As a bank or finance company, you’re looking to connect securely, reliably, and with greater impact on stakeholders.

Whether this means keeping existing customers up-to-date with financial and investment news; sending out emails in campaigns designed to attract new customers; or keeping other stakeholders such as staff and investors informed; it helps to maximise engagement levels and minimise the time and effort involved.

By automating wherever possible and using a selection of custom-branded templates, you stay front of mind with your customers without it eating away at your valuable time.

Use our all-in-one email platform and embrace the technology that your customers expect.

Maximise email marketing ROI:

  • Segment your customers & personalise communications

  • Promote particular products and services more effectively

  • Create more engaging emails with embedded images, video, maps, etc.

  • Design campaigns quickly & easily using branded templates

  • Automate email notifications based on time/behaviour triggers

  • Build sophisticated drip campaigns based on customer action

  • Increase email open rates with optimised subject lines

  • A/B test to see which formats work best

  • Connect with social media channels easily

  • Send regular newsletters to keep staff or investors informed

  • Optimise emails for mobile and desktop

Automation

Set and forget email campaigns

While one of the secrets of email marketing is to track and monitor progress of campaigns and to tweak as necessary, most of the tedious legwork is automated.

This means that you can often set and forget your email campaigns, safe in the knowledge that the right messages are getting to the right people.

Date Triggers

Send automated emails and SMS messages based on dates

1 day after subscription

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Financial marketing: your central hub

Looking for a central hub from which to manage all your banking and financial marketing?

As well as email, Swift Digital provides a complete marketing automation platform, including comprehensive tools for:

• Event management

• Feedback surveys

• Engagement scoring

• Mobile/SMS marketing

• Landing pages

The software integrates with existing CRM software and all data is processed within Australia.

Book your demo to view all the tools.

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Get Started

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