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Automation has taken the marketing world by storm. From automating simple and repetitive tasks to scheduling your weekly EDM, there is a tool to do it all. Keen marketers have welcomed this industry with open arms, as the tasks that were once extremely time consuming are now conquered with a few clicks and can be scheduled months in advance. When utilised to their full potential, many of these marketing automation tools can achieve amazing results and save hours of headaches.

The Rise of Marketing Automation

As automation falls into the marketing arsenal for businesses of any size, the security of the data being used needs to be kept front of mind.  “The money is in the list” is a popular phrase used by savvy marketers in reference to the effectiveness of well-delivered direct marketing to a highly targeted list.  Whether it is in the form of a bulk SMS or EDM, the conversion rates that can be delivered are some of the best out of all channels of digital marketing. Due to the extreme value of your list, keeping your data safe when automating your marketing efforts must be taken very seriously.

Keeping Your Data in Safe Hands

Signing up for the latest marketing automation tool can be very exciting. As your eyes light up like they haven’t in years while scrolling through feature lists, you must check the privacy policy of each tool to ensure your precious information is kept away from prying eyes. Is your data being stored locally at a reputable, secure facility? Will your new provider sell your email lists for a tidy sum? Having your data compromised is not as rare as you think: even huge companies can get it extremely wrong.

While we strongly uphold Australia’s Spam Policy, unfortunately some other users of the internet will not. The hours spent building your dream database of highly targetable, profitable data can be lost if you do not choose your marketing automation platform wisely. Your once loved subscribers will not appreciate endless phishing emails or business opportunities from Nigerian princes who have recently struck gold.

We Are As Secure As It Gets

We frequently engage specialists to perform penetration testing on our software to give full peace of mind to our clients when they are searching for a marketing automation platform.

The last thing you want is your clients to end up on https://haveibeenpwned.com/ because your marketing automation platform was compromised.

Explore how Swift Digital can help you create a professional and creative marketing automation strategy to make your next campaign series a success!

To find out how your organisation can get the best out of Swift Digital’s platform, contact our Sales Team today on 1300 878 289.

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