What is a Wake The Dead campaign?
Here are 3 reasons why you should consider running a wake the dead campaign:
1. Save credits!
The campaign will identify any ‘unrevivable’ subscribers. After identifying them, you will be able to unsubscribe (or suppress) them, saving you email credits for future mail outs. It also keeps your database cleaner; enabling more accurate reporting and segmentation in the future.
Keeping your data up to date has the added benefit of improving your brand’s sender reputation and deliverability. Old, long abandoned email addresses may be recycled as spam traps, leaving your brand vulnerable to being flagged as spam if you send to them.
2. Prompt inactive subscribers to re-engage.
Some of your inactive subscribers might just need a little nudge to re-engage. Often these inactive subscribers are full of untapped potential. Aim for a personal tone in order to encourage your inactive subscribers to re-engage.
3. Capture new (and up-to-date) information on your subscribers with the promise of more relevant and personal content.
In the meantime, why not get an idea of how big a slice of your database is actually inactive? You can achieve this easily with our recently unveiled Profile 360. Sign up for a free demo to check out our new engagement scoring tool.
Harness the Power of Email Marketing
Email marketing is not a one size fits all technique. It takes proper planning and review in order to be successful and achieve the desired outcomes for your business.
Is your business currently using email as part of your marketing strategy? Do you need help with the creation and automation of your emails, or would like to increase engagement of them? Here at Swift Digital, we can help you with your email marketing by providing tips on email marketing best practices to make your email campaign a success!
To find out how your business can get the best out of Swift Digital’s platform, contact our team today on 02 9929 7001.