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User-friendly Surveys that Encourage Customer Feedback

By 27 November 2018 No Comments

Online surveys are an easy, quick, low-cost, and effective way of gathering feedback and opinions from customers. The results from surveys can be used to inform product research, improve customer service, and build better relationships with your customers overall.

Swift Digital offers a powerful and yet easy-to-use platform for educational organisations, government departments, financial organisations, investment firms, and other businesses to build and deploy surveys quickly and with no technical knowledge required.

What makes the Swift Digital platform a great choice for building your online surveys?

1. Easy to Set Up

Online surveys offer many advantages over traditional paper surveys but in the past, only a programmer could set them up. Also, analysing the results was another organisational challenge in itself.

Software advances now mean that it’s easy for anyone to create a sophisticated survey with no coding skills or technical knowledge.

The survey capability of Swift Digital is built to scale. Whether you want a quick one or two question feedback survey on your website or a complex mult-page survey with lots of different question types and branching logic, it’s easy to create.

It doesn’t matter whether you’re sending the survey out to a small group of people or soliciting opinions of thousands, the results can be collected and collated automatically.

There’s also no need to send out surveys in batches, wait for all the results to come back, and analyse them as you would with a traditional paper survey. Automatically generated reports can analyse data as it comes in. You can then view in multiple formats or export to a spreadsheet for further data analysis and manipulation.

2. Pre-Filled Questions

Pre-filled questions make it easy for customers to quickly provide feedback as they won’t be wasting their time filling out questions you already know the answer to.

The Swift Digital survey platform allows for pre-filled form fields that you can pre-populate before sending the surveys out. This not only makes it quicker for the respondent to fill out, but also means your figures won’t be skewed by erroneous data if a wrong answer is selected by mistake.

The platform offers a total of 15 different question types, depending on the types of questions you’re asking and the responses you want to get back. It’s also best to keep your questions short so they’re quick and easy to read and understand.

3. Branded Templates

While there’s plenty of free software around such as Google Forms for creating online surveys, sending a customer a generic non-branded survey can quite jarring and may negatively affect your completion rate. After all, you’ve worked hard to earn your customers’ trust but they don’t know what might happen to their data if they supply it to what looks like a third party.

For this reason, it’s important to design your survey templates to fit in with your branding. This keeps your surveys looking professional and ensures a seamless experience when the user clicks out of your website or email and onto the survey.

When considering template design it’s also vital to make sure your surveys are responsive and mobile-friendly. Over half of all web searches now come from mobile, so if you’re not making your forms easy to read and complete on mobile devices, you could be lowering your completion rate significantly.

4. Build Your User Journey

One of the most exciting aspects of modern survey software such as the Swift Digital platform is that it can be automated and integrated into all your marketing campaigns and your wider marketing strategy.

Automating your surveys means you can set them to automatically pop-up when a certain user action is completed. You can also send users to different landing pages upon completion depending on their individual responses.

You can also set up email triggers to automatically send out a thank you email upon the completion of a survey, which is a great opportunity to connect with your customers and grow your relationship further.

5. Analyse Reports

Swift Digital offers multiple report formats for maximum flexibility. You can view results by question or by respondent and see pie and bar charts as a graphical representation of the data.

These reports help you to build a 360-degree overview of your customers. You can segment the data in a way that’s meaningful and helpful to the goals you want to achieve in sending out the survey.

Conclusion

Are you new to the world of online surveys? Or have you set up an online survey on a free platform before but found the interface restrictive or cumbersome?

Here at Swift Digital, we can help you create the perfect online survey packed with the right features to make it a success!

To find out how your business can get the best out of Swift Digital’s platform, contact our Sales Team today on 02 9929 7001.