With the marketing landscape constantly changing, you need to stay ahead of the curve.
This constant connectivity gives marketers an almost unlimited number of opportunities to connect with consumers via email, social media, websites, apps, and other channels. However, to take advantage of these opportunities, you need to make sure your marketing strategy is also constantly evolving.
If you’ve been running your strategy on a “set it and forget it” basis, it’s time to kick things up a notch to skyrocket your brand awareness and engagement and boost your leads and sales.
Marketing automation is a key part of making sure you keep up with the rapid changes in today’s marketing channels. In this post, we look at three main ways you can use automation in your marketing strategy.
1. Quality Over Quantity
A handful of qualified leads are better than 1000 time wasters.
To make sure you’re increasing conversions and not just leads, you need to focus on marketing efforts that will drive the right type of customers to your business.
To do this you need to understand which channels your potential customers are coming from and what types of content and marketing messages appeal to them.
Marketing automation can help you to do this by targeting specific groups of users at the right times and using strategies such as personalisation to increase your engagement rate.
With marketing automation, you can more easily segment your leads based on their demographics, browsing behaviour, and interactions with your website, social media, and email messages. You can then deliver highly targeted content and marketing messages that are optimised to turn leads into paying customers.
2. Long Term Goal Setting
Short-term goals can lead to quick wins, which is a great way to make sure you’re heading in the right direction with your marketing strategy. However, it’s also important to have a long-term strategy to ensure continued success and maximise your returns in the future.
When you’re creating your marketing strategy, it’s best to think about this in stages – what can you do now to gain intelligence and solve short-term problems, and what do you need to do over a longer period of time to ensure you succeed in the long run?
Marketing automation can help you to plan and come up with an effective strategy for capturing leads and increasing conversion in the short term, and nurturing leads and engaging existing customers in the long term.
3. Knowing When to Update Your Processes
Your marketing strategy should be constantly updated if you want to grow and stay relevant in a constantly changing world, but it’s not always obvious what you need to change and when.
Marketing automation can assist in identifying areas within your existing strategy that need updating because they’re not performing as well as they could.
Data is the key when it comes to analysing the effectiveness of different parts of your marketing strategy and your automation software can provide you with this data, allowing you to tailor your strategy to your changing business needs over time.
Use Marketing Automation to Future-proof Your Marketing Strategy
In these constantly changing times, it’s not enough to have a static marketing strategy. Making sure you have the right support and tools such as a marketing automation platform can ensure you’re maximising your results and making the most of your resources for the current moment and into the future.
If you’re interested in finding out more about the possibilities of marketing automation and how you can use it in your business, get in touch with our team today.
Her at Swift Digital we’re experts in marketing automation and we can help you to find a customised solution to meet your marketing needs.
Call our sales team today for a free consultation on 02 9929 7001.