5 | Minute Read

An event needs to be managed well if it wants to achieve its goals. Event management involves a whole heap of tasks; from the mundane and simple to the stressful and complex. Any event wanting to deliver maximum results needs a good Event Manager. But what is the role of event manager anyway? What does an event manager do?

Let’s explore the role of event manager, and investigate – step by step – the tasks that need doing when it comes to organising and managing any event.

What are the duties of Event Manager?

It’s in the name: event managers, well… manage events.

Here’s a brief list of the overall duties of an event manager:

  • Pre-event organisation
  • Planning an event that meets the stated objectives
  • Working out event budget, and logistics (venue, catering, etc)
  • Managing an effective event marketing campaign
  • Managing registrants
  • On-the-day management
  • Ensuring that on the day logistics are running smoothly (catering, venue, equipment)
  • Managing event staff to help mark attendance, run speeches, provide attendee support, collect sign ups etc.
  • Sending SMS communications to attendees when needed (last minute venue changes, parking notices etc)
  • Post-event communication, reporting & analysis
  • Managing post-event marketing/communications (‘thank you for coming’ email, feedback surveys, etc)
  • Reviewing reports
  • Analysing feedback and report data to measure whether event goal was achieved

What are the most important responsibilities of an event manager?

The above list may sound like a lot of work for one role (the role of event manager). However, an event manager should delegate tasks to other teammates.

An event manager should – ideally – be left with enough room to oversee an event’s journey to success.

An event manager’s most important responsibilities are about keeping an event on track, according to its predetermined goal and strategy.

The most important, overarching responsibilities of an event manager are:

  • Ensuring that all aspects of event planning have strategic value in reaching the event’s goal
  • Making sure an event is on track to reach its objectives by monitoring results as they come in
  • Measuring whether an event was successful by reviewing results post-event

The role of event manager: How do you organise an event?

Wanting a top to bottom guide on organising an event? Check out our Event Management Handbook.

In a nutshell, here are the steps to take when organising an event:

  • Define a clear event goal
  • Know your event’s audience
  • Figure out your event budget (and find event sponsors if needed)
  • Set a date, and book an event venue
  • Design an event brand
  • Develop an event marketing strategy
  • Pre-schedule your event communications ahead of time
  • Gather registrations (a branded online registration form makes this a breeze)
  • Measure success: analyse event report data

What tools make the role of event manager that much easier to fulfil? Automated marketing and event management tools can help event managers plan successful events with ease and precision. Talk to the event automation experts at Swift Digital today on 1300 878 289. You can also follow us on Twitter, Facebook, and LinkedIn, or subscribe to the newsletter.

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