How much will onboarding cost?
It takes time to learn a new piece of software. The faster you can master it the sooner you will be able to reap the benefits. But with many marketing automation platforms offering training for a fee, costs can quickly add up so these need to be factored into your overall cost calculations including the salaries of the team.
Onboarding training can take a few hours to a few days and the more complex the offering the more time you will need for onboarding. And while online self serve video courses are useful there is no beating face to face or live, interactive webinars for really getting to grips with things fast and retaining the information.
Will you need to employ extra staff to run the program?
Once you implement a solution will your existing team be able to actually operate it? I have witnessed situations where a solution has been selected but the skills to operate were lacking. The customer is often then faced with three expensive and unplanned for options – upskill existing staff, bring on new skilled staff or outsource. A lack of resources is the main reason 85% companies cite for not fully utilising a marketing automation platform.