Event planning and management can be very stressful for all concerned. You may have the knowledge, experience and capability and so may your team, but if you use disparate systems, you will always be up against it. You should have an automated and centralised event management plan instead. What are some of the features?
Event Registration Without a Hitch
You’ll want to create the best impression possible when your attendees get to your venue. This is probably the least favourite part of the entire event for them, so an effective and seamless registration process is crucial. Make sure that your people can effectively connect your paperwork to the real, live person standing in front of them.
If you have too many systems, you cannot expect efficiency. Keep all your details in one place and make sure they are cross-referenced correctly.
Promoting Your Event
Your event can only be a success if you promote it properly and you will probably have several initiatives on the go at the same time. This can be costly but is nevertheless crucial. Make sure you’re not wasting money, resources or effort, in marketing to your prospects.
Managing Your Attendees
While your event may have one, overriding purpose, you must realise that each attendee has his or her own reason for coming along, and unique needs when there. Some of them may be a VIP, others may have specific dietary requirements, while another may have issues with their mobility. Bring all of these details together in one place, so you don’t overlook anything.
Communicating with SMS
SMS is a fantastic way to keep in touch with your attendees, to get them fired up about your event and keep them on track when they are there. Keep all the details in one place and make sure that your messages are sent out in a timely fashion.
Integrating Your Payment Gateway
You’ve got to bring in the money to pay for this event and will want a way to efficiently process credit cards, not just for registration, but for the “bolt-on” sales, as well.
How did you do this time? You’ll want to know so you can make improvements for the future, and you need to be able to analyse all your feedback in one central location to make decisions.
If your events are to be successful and your reputation is to grow, you need to be able to analyse attendance, profitability, expenditure and many other factors. Keep all of this data in one place to help you do so.
Benefits of an All-in-One Event Management Platform
You may not realise it, but 90% of your success can be traced back to your planning.
There are so many different elements to consider and you will need to:
- analyse your attendee avatar to determine who they are and what they want.
- design the event carefully to make sure that you hit all the “pain points.”
- bring together a number of different people, each with their own speciality, and oversee their efficiency.
- turn to marketing and promotion, in order to seed your sales funnel and get the money coming in.
Without an integrated and inclusive platform, things can fall in between the cracks and inefficiencies may emerge. Make sure that you have your finger well and truly on the pulse, by keeping everything in one place.
Post Event Analysis
When all is said and done, you will want to know if your event was a success from a high-level perspective and determine whether it made a good return on your investment. To come to a realistic conclusion, you will need to rely heavily on analytics that can gather information from four different areas.
You will want to know:
- if your promotions were effective and whether your emails produced a good “open rate.”
- if the amount of money spent on sales produced the relevant number of registrations and you should analyse when those bookings came in for forward planning purposes.
- if people engaged with your website and social media initiatives, to determine what you should focus on in future to make improvements.
Saving Time and Money
In the old days, you may have had five or six different event management tools, some of which were digital while others may have been purely manual. Without a doubt, this approach would cost you in terms of efficiency and wasted time. Why should you have a different platform for registrations, ticketing, promotions and venue management, when you could dial these all together in one single source?
Automated event management software can take the strain and help to give you valuable room, so you can shine at what you do. If you know that you should be automating your event marketing activities, but have yet to start the ball rolling, talk to Swift Digital. We can help you to create the perfect strategy, so every one of your upcoming events will be a roaring success.
To find out how your business can get the best out of Swift Digital’s platform, contact our Sales Team today on 02 9929 7001.