Social media profiles are fantastic for improving your SEO and reaching a wider audience. Once you’ve engaged people over on Facebook, drive them to subscribe to your communications, make a sale, or get in touch to nurture a long-term relationship. The folks at Facebook have made this nice and easy with the Call to Action feature.

Call to Action buttons were introduced to Facebook Pages at the end of last year, allowing you to set up a simple, integrated CTA button right on your Page. This button allows you to drive brand engagement by encouraging people to take further action. Smash your targets and meet your goals by driving people to sign up for newsletters, shop now, make a booking, open your app, and more. At this stage, you can choose from a number of preset CTA buttons:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

This button will float over your cover photo, next to the ‘Like’ and ‘Message’ buttons. Once set up, the button is added to the quick ‘THIS WEEK’ stats on the side of the page, allowing you to track the numbers at a glance.

Setting up a Facebook Call to Action button:

Setting up a CTA button is very straightforward. Page admins will see a ‘Create Call to Action’ button when they’re logged in.
(This is, in fact, a CTA to create a CTA.)