Email software is becoming more advanced at filtering out spam emails.
However, without a strong focus on deliverability best practices including implementing DKIM, SPF and DMARC, your emails may continue to land in spam folders.
What is a DKIM Key?
A DKIM key is a form of authentication that allows an organisation to claim responsibility of an email in a particular way so the recipient can validate the email.
Why should I care about DKIM Records?
What is an SPF Record?
SPF (Sender Policy Framework) is another form of authentication that validates an email that has been sent from an authorised server. The policy is published, giving authorisation to mail servers to send using that chosen domain.
Why should I care about SPF Records?
Moving away from the technical jargon it basically means Swift Digital will be sending your emails using your domain and your organisation has given us permission to do that.
Implementing your SPF will not only provide further validation for your DKIM, but it reduces the risk of your emails either not being received or landing in the junk/spam folders again.
What is a DMARC Record?
Why should I care about DMARC Records?
How to Implement DKIM, SPF and DMARC
Harness the Power of Email Marketing
It’s one thing to commit to a piece of software that has all the functionality and features you desire, but it’s another thing completely to find software that stores your data legally and securely.
Is your business currently using email as part of your marketing strategy? Do you need help with the creation and automation of your emails, or would like to increase engagement?
Here at Swift Digital, we can help you with your email marketing by providing tips on email marketing best practices to make your email campaign a success!
To find out how your business can get the best out of Swift Digital’s platform, contact our team today on 02 9929 700
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