Do you want an email that not only looks amazing but also converts? Yes, we all do. That’s why we have put together a shortlist of Swift Digital’s top email design and best practices for all of the moving parts of your email. There is a bonus email marketing cheat sheet at the end for you.
1. Plan For No Images
2. Prominent CTA
Make sure your designs include clear and big CTA’s. Your CTA’s should make people want to click on them and designed in a way that makes them stand out and direct the readers eye. Make sure you use a colour that works with your branding, a powerful block colour is advised or a bold outline. It is important that the CTA’s look like they are clickable. You don’t want your readers thinking they aren’t there to be clicked. Use persuassive language in your CTA’s e.g. Find Out More, Learn More, Download Your Guide
3. Three Column Rule
Most email clients display emails at 600px in width. A great design tip is to use 2-3 columns in your email to compliment this, side by side for maximum visual impact.
4. Test It On The Go
Test, test, test your email design as you build it. This way you will be able to see if your email is looking just as great across each email client as it is in the editor. The Swift Digital suite allows you to send test emails to any email client or address and you can send as many as you want until it looks perfect. Also, try using a testing QA platform like Email on Acid and Litmus
5. Make Use Of White Space (Padding)
6. Keep Message Focussed
What is the aim of your email? Who is the focus of your email? Before designing and building your emails, it is important that you have identified the message of your email. Once established, stick to it.
7. Keep Copy Short and Sweet
Sometimes less is more. If somebody receives a long email, the likelihood is that they aren’t going to read it. Get to your point, and quickly!
8. Visual Hierarchy
Plan and maintain a visual hierarchy for your emails. Your subscribers aren’t going to read your email from start ’til end; keep your email design easy to scan. Use the first fold (above) for the most important information.
Studies show that readers eyes are more attracted to imagery than text, even if the text is very large and somewhat important. Be sure to use striking, good quality imagery towards the begginning of your email and text directly below. headline.