When it comes to efficient reporting, minimising human error and ensuring data security, sharing is not caring. In this blog post, we look at what’s important when choosing your marketing automation platform and how you can improve your data security on your current platform.

1. Is Your Data Held in Australia?

The demand to know where your data is held and who has access to this data continues to dominant the headlines. With a number of people still working from home, security including data breaches has once again come into the spotlight.

The Government and public sector have very strict requirements as to where their data is held and normally opt to use providers that hold their data in Australia.

It is important that when you are selecting a marketing automation platform that suits your needs, you should take the time to find out where your data is held. Data held in Australia is fully compliant with Australian anti-spam and privacy laws.

If your data is held overseas, it is worth checking what anti-spam laws the service provider adheres to and whether they are sufficient for your organisation and meet Government security standards.

2. Multi-Factor Authentication and Single Sign-On

What is multi-factor authentication? 

Multi-factor authentication is a security feature that adds two or more layers of authentication when logging into an account. This, in turn, verifies your identity and asks for multi credentials. These verifications can include a unique number being sent to you via SMS or email or facial recognition from your phone.

Swift Digital offer this service as an extra layer of protection to your account to minimise the risk of data breaches and making it harder for somebody to access your account.

What is Single Sign-On? (SSO)

Single sign-on (SSO) is an authentication capability which allows users to access multiple applications with one set of sign-in credentials. It verifies and works with other websites to use other, trusted sites to verify users.

3. Regular Penetration Testing

More organisations are becoming concerned with security around where their data is held and how it is held. Many want to be able to perform penetration testing on external software providers to help identify any weakness in the system. These are normally conducted by your IT team within the organisation.

Before you commit to a platform or software it is recommended that you are aware of how your data is being held and used. You can suggest running your own penetration testing on the platform, most reputable software companies would be happy to comply.

Swift Digital conduct regular penetration testing on their servers as part of their on-going commitment to ensuring security standards are met.

4. Keep Records of User Actions

The Swift Digital suite allows you to keep track each user actions such as the purchasing of email or SMS credits for your account, the publishing of an email and the import of new subscribers to your Mail House, all these are recorded in the suite.

This information is pulled directly from the individual details of the user and improves the overall tracking and security on the account. Naturally, if you have many members of one organisation using the one account, it’s a little harder to find out which of the recorded actions were performed by who, and knowing such details can be imperative.

5. Manage Your Users Easily But Securely

It is inevitable that people will leave your organisation. When they go, it’s important to ensure your account’s security and delete the users from your accounts.

Swift Digital encourages users of the software to have their own login credentials to ensure maximum security and accountability. Make this is a part of your exit strategy when a member of your team leaves to minimise your risk of a security breach.

So remember: if you care, don’t share your information (share cakes instead!)

Explore how Swift Digital can help you create a professional and creative marketing automation strategy to make your next campaign series a success! To find out how your organisation can get the best out of Swift Digital’s platform, contact our Sales Team today on 1300 878 289.

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