What is Corporate Event Management?
Corporate event management describes the act of planning and managing an event for corporate purposes. Corporate events range from networking meets to full-blown conferences. If you work in the B2B, public, or not-for-profit sectors (to name a few), corporate events will be a major part of your marketing strategy, and it can be a huge task to manage yourself. That’s where corporate event management agencies become a time saver.
Note: It’s the second half of 2020 – during a global pandemic – as we write and publish this, meaning that (at least for now in certain parts of Australia) holding large corporate events in person is a no-go. Corporate event management may still be on your mind regardless, hence why we have created this resource. However, we give some ideas of what corporate events might look like in the virtual space further below. Just keep reading!
If your company regularly runs corporate events, it may save you sweat and tears in the long run to outsource corporate event management to an agency that specialises in exactly that.
Corporate event management agencies take care of most of the tasks involved with planning and managing a corporate event, including (but not limited to):
- Organising event logistics (sourcing a venue, liaising with vendors, etc)
- Program development (coming up with event content)
- Organising entertainment and catering
- Marketing an event
- Managing event registration
- On-the-day event management (such as supplying a conference manager)
- Administrative tasks throughout pre-event planning to post-event reporting
Looking for a corporate event management company in Australia? Here’s a list of some of the best-known agencies…
Corporate Event Management Agencies in Australia
Catalyst Event Solutions are a boutique corporate event management agency located in Sydney (they also have teams in Melbourne and Brisbane). They plan and manage events for associations, government, not for profits and corporate organisations.
Past client events include:
- The EEC Team National Conference
- Organising Committee Association National Conference
- Intensive Care – International Conference
- National Tourism Alliance – Gala Dinners
Livert Events is an event management company located in Melbourne. They create, plan and execute corporate events – and not only in Melbourne, but Australia wide and even in the Asia Pacific region. They specialise in meetings, residentials conferences, roadshows, galas and more. They are used to managing large events with up to 1000 guests.
Past client events include:
- Melbourne Water – OzWater ‘19 conference
- Stockdale & Leggo – Annual Awards Gala Dinner
- GlaxoSmithKline (GSK) – Annual Sales Conference & Gala dinner
Phoenix Creative Management is an events and marketing agency based in Melbourne. They help to design and execute both your corporate event itself, and the marketing strategy needed to help your event reach its goals.
Past clients/events include:
- Soul & Wolf – NO/BS Conference
- AfterPay – Global Staff Conference
- Adopt Changa – Gala
Virtual Corporate Event Management
You might be reading this and scoffing at the idea of ‘sourcing a venue’ or ‘finding a caterer’, especially if you’re currently residing in an area with strict social distancing measures. Who knows when we may be able to hold large corporate conferences and galas, anyway?
The benefits of running corporate events still stand, regardless of whether you can hold your events face-to-face or not. 52% of respondents asked about the importance of events in their marketing strategy said that events drove more results than other marketing channels.
Don’t give up on corporate events just yet. You can continue to reap the ROI of holding events without breaking social restrictions. Consider managing your corporate events virtually.
We’ve done up a Virtual Event Management Handbook that you can check out for inspiration.
Even if you’re holding your corporate event virtually, you can still save time and headaches by employing a corporate event management agency to look after much of the process for you.
Whilst holding an event virtually may not require tasks such as venue and vendor sourcing, it does pose other hurdles such as learning how to use video conferencing software, and knowing how best to manage and produce a live event on a virtual platform in order to still provide value to attendees.
These sorts of hurdles could be overcome by getting help from experts in the corporate event management space.
Planning a virtual event? Download our handy virtual event planning checklist.
Want help with corporate event management and marketing? Ask the experts at Swift Digital about how we can help automate the process of organising and marketing your corporate events (virtual or face-to-face). Call us on 03 9929 7001.