Is it possible to grow, cultivate and convert leads on a web page while not using marketing automation? Of course, it is; however, is it the best practice? We here at Swift Digital, as well as many other marketing experts say ‘why would you’? If you’re on the fence, here are a few tips to help you take the leap.
You or your marketing team don’t know what your conversion rates are
It’s very important that your business is striving to grow and improving every day. The only way to improve is by knowing where and what needs to be improved; otherwise, you’re just blindly guessing as to what needs to be done. You need to know how well your landing pages and calls to action are converting and with the programmed software from Swift Digital, you always will. Test, test again and revise your marketing campaigns. This will put you in the right space to scale to your best position.
If your website isn’t generating any leads
You’ve set up your contact us page, but you’re still waiting for any prospects to reach out – the only people who reach you seem to be spammers. People who are still in the investigating stage need to be offered some awesome content and in return, you can ask for a few details. What you need to be doing is capturing information from clients as soon as they reach your website. An easy-to-use landing page with a call to action generator is a sure-fire way to grab their attention.
If your leads aren’t becoming customers
Even though you’re using a landing page and an awesome call to action, your follow-up isn’t quite as smooth as needed. With a simple software package that’s designed to streamline marketing automation, you can very easily design an email that sets up the direction you want your customer to go in. This gives you the ability to use the sale funnel you’ve designed, whether that’s directly to a sale, signup or commitment.
Your focus has become too wide and nothing gets done properly.
Marketing automation is a great tool, but it is only a tool. It relies on human interpretation, and no one has time to sift through everything. A great platform has all the details in one place, and all the stats just waiting to be manipulated for the better.
You have leads and lots of them, but your organisation skills aren’t great.
Having ‘smart lists’ that have customers in segmented categories will make your campaigns run to their best potential. This makes the customers happier because they only receive emails and social updates on the stuff they like, or rather, relevant material. This only works when you run a data collection campaign as well.
You’re unsure about where your leads are coming from.
ROI (return on investment) is a very important aspect of any business. If you’re spending dollar after dollar on marketing but are unsure what return you’ve received, this is not great! With marketing automation, you can work through this issue and it will give you the data you so sorely need.
At Swift Digital, we have an amazing marketing automation platform that gives you everything you need to help keep your business growing from strength to strength. Send us a message by clicking here or call on 1300 878 289 and we will be happy to guide you to a better, more profitable future for your business.