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5 | Minute Read 

What is an Event Management System?

An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management including attendee check-in, attendee engagement and the creation of event landing pages.

If you’ve not considered investing in event management software, it’s time to find out why now is the right time.

1. Event Management Software Offers Specific Benefits to Several Industries

Event management systems can provide a number of benefits to a range of organisations. We look at how event management software can automate those laborious and manual tasks in 5 key industries.

Educational Organisations

Australian universities, schools, and other educational establishments use event management platforms to automate their academic, social, and cultural events.

From creating an invitation to checking in attendees, it is important to your users that your event registration process is seamless. This can help to increase registration rates, and reduce the workload of busy in-house marketing teams.

An event automated system for bookings and cancellations results in fewer double bookings and data entry errors, resulting in more accurate data and more professional user experience,

Using an event management system means the education sector can ensure their payments integrate with their banks and payments can be easily managed and tracked.

Government Departments

Privacy and security is one of the most important factors for Australian Federal or State Government departments and government-funded organisations. It is important when using event automation software for Government events, the event platform you are using is fully compliant with anti-spam and privacy laws and stores information on secure servers located in Australia.

The Swift Digital platform hosts all data locally within Australia and provides one central hub for all your events including; workshops, conferences, seminars, and more.

Super and Investment Companies

Superannuation, investment, and retirement firms can use event management software to automate bookings and marketing communications for conferences, seminars, webinars, and other on and offline events to assist with the marketing of their services. 

Events are a highly effective way to engage with your audience, and you can increase your attendance rate and gather feedback for continual improvement by using an event automation platform to send out personalised email invites, track registrant status and check-in attendees in real-time.

Banks & Financial Organisations

Banks and other financial institutions can use event management automation software to arrange events specific to their industry, such as conferences, seminars, public speaking events, and training for customers, partners, and staff. 

Holding these events are not only informative but they are a very effective part of the overall marketing strategy, however, can be a drain on the marketing and event teams.

Event management and automation software takes the hard work out of managing your event attendees, dealing with sending out invitations, managing registrations and cancellations, taking payments, and sending out post-event surveys.

Legal & Accounting Firms

The Legal and Accounting Industry operates in a slightly different way to some of the above. This industry likes to have the opportunity to meet face-to-face with clients and partners, to create a deeper longer-term partnership. Arranging face to face events can sometimes turn out to be a logistical nightmare. 

Using an appointment calendar can help to manage the time of the organiser and proves a much more professional overall user journey.


The healthcare industry can operate online or offline with its audience. Using event management software helps industries like healthcare manage their appointments using an appointment booking calendar. They also use event management systems to arrange for consultations for upcoming appointments.

2. Reduce Costs of Event Planning‎

No matter how important your event is to your marketing strategy, it is important that you keep within the budget that has been outlined for the event, but that is easier said than done!

Sticking to your event budget can be challenging, even the most basic event planning tasks can take up a lot of time and resources.

Promotion and marketing of your event can be expensive, however using tools such as email marketing and social media as part of your overall plan can make it easy for you to promote your event, even if you only have a small budget. 

Use social media and an event management system to engage your attendees in the run-up to your event as well as during the event.

Event management and automation software allows you to manage your event admin efficiently, saving you time and money, it can also automate your promotional activities, helping you to increase attendance rate and scale up interest and create that needed event buzz prior to your event.

3. Take and Manage Bookings in Minutes

The administrative tasks of event organisation can be highly time-consuming. Sending out invitations, manually taking bookings and payments, dealing with cancellations and refunds, and handling check-ins at the event are easily a full-time job.

This is where an event automation system is worth its weight in gold. 

The Swift Digital event automated management system allows you to send out emails, track open rates and registrations, process payments, send out reminders, process cancellations and refunds, send thank you emails and feedback forms, and more.

All of this is simply and easily managed from one central platform, which takes only minutes each day to manage. As the majority of management tasks are completely automated, you don’t need to overburden your marketing team or take on additional staff to deal with the admin, and you’re free to concentrate on putting on a great event.

Automate Your Next Event to Save Time and Money

Event automation is a proven and effective way of scaling and improving your marketing efforts and is an integral part of your overall marketing strategy.

Swift Digital can help you to develop a professional and creative event automation strategy that will save you time and money and ensure your event is a success. Marketing automation is a powerful tool when used to its full advantage.

For more information on using marketing automation, check out our complete guide to marketing automation best practices.

We have the skills and experience to help you create the perfect event management campaign and our automation platform ensures everything runs smoothly from initial promotion through to final follow-up.

To find out more about Swift Digital’s automation platforms, call our sales team today on 02 9929 7001 to request a demo.

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