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Usability and accessibility principles strive to make the web usable by everyone, including those with disabilities. Here’s a list of email-friendly accessibility principles to keep in mind when creating your content.

Text only emails
Ensure your HTML emails offer plain text versions for those with vision impairments. You’re already covered here; Swift Digital automatically creates a text version of your emails and subscribers are offered the choice to receive emails in text or HTML format.

Consider your colour use
Complex colour schemes can be confusing for those with colour vision deficiencies. Use colours with high contrast to help elements stand out from one another. This is particularly relevant when using background colours, links and text.

Email hierarchy
Using a predictable flow in the email is important when designing for those with cognitive or neurological disabilities. For example, you can ensure important content is at the top of the email and your content follows a predictable format and hierarchy, helping readers to navigate and scan the email more easily.

Be mindful of your links
Links should be obvious and large enough so that those with vision impairments can locate them among other images. Being mindful of the size and placement of your links also benefits those who cannot control a mouse with precision, and those using mobile phones.

Alternative text for images
Using alternative text for images is particularly important in email, as some devices such as screen readers do not display images and require a text supplement. Good alternative text should define the image for those who can’t see it. If you are using images that have text in them, the alternative text should display the text that is in the image.

Text size and font
Use larger font sizes to accommodate visually impaired users. When choosing a font that you will be using in your email, choose one that is clear to read and evenly spaced. Larger font sizes will also benefit those reading emails on their mobile device.

For more information on making your websites and emails accessible visit W3C’s Web Content Accessibility Guidelines (WCAG) 2.0.

Email marketing is not a one size fits all technique. It takes proper planning and review in order to be successful and achieve the desired outcomes for your business.  Swift Digital can help you create the ideal automation strategy to make your next email marketing campaign a success!

To find out how your business can get the best out of Swift Digital’s platform, contact our Sales Team today on 02 9929 7001.

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