5 Tips for Testing Emails and Events

If you only pick up one good habit in 2016, let it be testing. Testing is the number one way to prevent mistakes and spot typos before you publish your email, event or survey, and it doesn’t cost you any credits.

Make the most of your testing with these tips from the support team:

Test to your work inbox

This is particularly important if you use Outlook and know that a large percentage of your audience does also. Outlook is one of the trickier email clients to work with, and it has a number of formatting quirks. Your templates are designed and tested to compensate for these quirks, but it’s always a good idea to check that your content looks neat and tidy in Outlook, too.

Test to a different email client

We recommend testing to a couple of different email clients to check things out across the board. If you use Outlook at work, that might mean sending a quick test to your personal Gmail account.

Test to a mobile device

This is an important one, as the stats in the previous article can attest. Take a sneak peek on your phone or tablet to make sure everything looks good on the smaller screen. Can you read all of the text? Are the buttons big enough?

Test to a colleague

Two heads are better than one, and a fresh set of eyes might pick up any elusive typos.

Test the entire process for surveys and event registrations

There’s a lot going on in both surveys and events, so we recommend stepping through the process just like your respondents and registrants would. Preview your survey and answer each question. You may need to do this a few times if you have Only Display If criteria set up. Don’t worry – survey responses aren’t recorded in preview mode.

Step through your event registrations in the same way. Start out by sending yourself a test invite and clicking through to register. If you’re offering invitees the option to decline or cancel, then be sure to test those as well. Once you’ve tested, use the Status button in the registration portal to tidy up your test registrations.

Test everything, and test often. The peace of mind it brings is well worth a little extra time.

What steps are you taking to ensure you are following best practices when it comes to email deliverability? Here at Swift Digital, we can help you create the perfect email marketing campaign packed with the right features to make it a success! To find out how your business can get the best out of Swift Digital’s platform, contact our Sales Team today on 1300 878 289.