Make the most of your testing with these tips from the support team:
Test to your work inbox
This is particularly important if you use Outlook and know that a large percentage of your audience does also. Outlook is one of the trickier email clients to work with, and it has a number of formatting quirks. Your templates are designed and tested to compensate for these quirks, but it’s always a good idea to check that your content looks neat and tidy in Outlook, too.
Test to a different email client
We recommend testing to a couple of different email clients to check things out across the board. If you use Outlook at work, that might mean sending a quick test to your personal Gmail account.
Test to a mobile device
Test to a colleague
Test the entire process for surveys and event registrations
Step through your event registrations in the same way. Start out by sending yourself a test invite and clicking through to register. If you’re offering invitees the option to decline or cancel, then be sure to test those as well. Once you’ve tested, use the Status button in the registration portal to tidy up your test registrations.
Test everything, and test often. The peace of mind it brings is well worth a little extra time.
What steps are you taking to ensure you are following best practices when it comes to email deliverability? Here at Swift Digital, we can help you create the perfect email marketing campaign packed with the right features to make it a success! To find out how your business can get the best out of Swift Digital’s platform, contact our Sales Team today on 1300 878 289.